Case study Example | Topics and Well Written Essays - 3000 words - 2

Case Study Example The inputs are the tourists and passengers as well as the supplies such as the foods. The inputs are the personnel in different departments and the supplies such as the foods and beverages. The resources include the cruise ships, personnel while the output is the different services offered to the customers. This process is summarized in Figure 1 below. The location of CII affects several aspects of the firm. The location of the firm will affect the firm’s future expansion plan and policy, the diversification plan as well as the supply of raw materials. The decision to locate the headquarters at Miami which is one of the cities with the highest number of embankments in the United States brought the services closer to the customers. It is responsible for ensuring that the main propulsion plant and its auxiliaries are operated in a safe, smooth and efficient manner. The Chief engineer is responsible for to overseeing the overall operations of the engine department. The department is tasked with the responsibility of commanding and navigating the cruise ship. The highest officer in the department is called the Captain and is the staff who is ultimately responsible for the smooth navigation of the ship but can delegate the work to other members of staff. Production of high quality and appealing meals to the cruising passengers in the ship as well as the staff is tasked to the catering department. The department also employs waiters beakers, food and beverage managers as well as store keepers. CII is committed to provide high quality services to their customers, be it guests or travel agents. It is done by timely and accurate processing of all travel bookings with the highest respect and courtesy. The other aspects of the mission statement are the relationship with suppliers and the employees of the company. The company acknowledges the importance of the suppliers and distributors as well as their right to make a fair

Interview questions Essay Example | Topics and Well Written Essays - 1750 words

Interview questions - Essay Example I am a Bihari, a person born in the northern Indian state of Bihar. I am a Hindu by religion. My father is a farmer. We have a big joint family. I have three brothers and two sisters. I am the third child in my family. We come from upper caste Brahmin Background. I am not an scholar in Hinduism, I can only tell u in bits and pieces. As far as I know it started in Vedic Indian period where people are being distinguished according to the kind of work they did. The society had been fragmented forming different social classes. The four major castes have been: The Brahmins, they were the priests, scholars and teachers. The Kshatriya, they were the ruling class and the warriors. Vaisya, these are the traders and in the lowest of hierarchy were Sudras the manual workers. With the passage of time the Brahmins and Kshatriya got the powerful status and started using their powerful position to exploiting other people. Like in my village were I spent my childhood there were different wells for different castes to draw water. People of lower castes were not allowed to sit on chairs in front of me as I am a born Brahmin. There are many evils in this caste system, so after independence of India many efforts are being made to eradicate this problem, special ly the problem of untouchability. The caste system is by the way less rigid in urban areas where people of different castes are living in coherence. One big reason is the unavailability of other option. But people in urban areas do ask about each others castes and usually get along with the people of same caste. However bad this caste system may appear it is still working because it has some utility. In my opinion it provides a close community base were people of same caste support each other in the different situations of life. Not every time. I think like everywhere else in this world Money does matters in Indian society too. But from the

Procter and gamble tide detergent in south africa

Procter and gamble tide detergent in south africa PG ability to enter the South African market are of crucial importance for the companys future success. They did not enter the market of Republic of South Africa before may be because of the political, economic and cultural issues that prevailed then. The following report will discuss about the strength and weakness of Procter and Gamble and then how entering the South African market and how to pay attention to their competitors. Later on a marketing plan will also be discussing on how to successfully position Tide in the South African market. The Procter and gamble is a Fortune 500 American multinational conglomerate that manufactures a wide range of consumer products which ranges from beauty and grooming, health and well being, household care etc. The pampers another brand of PG that comes under its household category is the top selling diaper brand in the world .The Tide detergent comes under their house hold care category to For about 60 years, Tide has been caring for the clothes of families across the globe and helping to provide the everyday miracle of clean clothing .this product manufactured by Procter and gamble is a very popular laundry detergent and very successful on the markets in Canada ,the United States, Morocco ,India, Saudi Arabia etc .South Africa seems to be a promising market for the company this might be the factor the company entered the South African market with its Star homecare product Pampers . Tide is among the most popular and patronized detergents in the world .Since its launching in 1946 the worlds first synthetic detergent was able to establish its market supremacy. The laundry detergent powder owned by Procter and Gamble currently holds about 40 percent of the laundry detergent market and it was able to penetrate into all the market which its operating now within a small period of time it continues its stable growth in the market and is committed towards helping families in their laundry needs. The Tide offers a wide array of products such as the Tide liquid, Tide Powder, Tide coldwater, Bleach, Tide HE and so on. Therefore we can say from its very Tide Bleach to Tide Total care to their very recent Tide stain release in wash booster it stress on the importance of clean, fresh clothes that helps you feel youre the best and most confident no matter what you wearing thats their motto . Market Entry Since there is always this issue of a giant US corporation spreading American style consumerism into all corners of the globe .However a Multinational Corporation cannot just waltz into any country and beat the completion there and just take the market share there are lot of big business houses that has failed in the past to local companies . In this case PG should enter the market with their product Tide as a local company investing in the South African economy and hiring local workers from there and this is exactly how the company has been positioning itself for the past so many years .Yes it should be a Greenfield investment, even though it might be an expensive option however the benefit associated with its that it can build the subsidiary the way it wants and importantly could transfer the same kind organizational culture and practices with ease making it easy to establish operating routines and it also helps to expand and spread the core competencies within the enterprise throu gh the way of Greenfield investment . Therefore Tide should enter the Republic of South African market by building manufacturing plants and hiring workers from thereby it can also create a good reputation there by providing employment for the locals .Like said before even though it might be little expensive later on it will start to bear fruit . Environment Analysis:- PG as we know is the worlds leading laundry detergent company with a market share of 28.1 percent compared to its main arch rivals Unilever with a market share of 17.4 percent as per a survey conducted in 2006. Even though its competitor Surf another major laundry detergent and some other detergent brands from Unilever has already made entry into the South African market much before itself the penetration in this are hasnt been that significant .PG was late in entering the Indian detergent market to its rivals Unilever Surf because the Indian economy wasnt that open and investment friendly until a couple of years ago by the time they entered even though Unilever held a strong position and enjoyed huge market share there PG Tide was successful in bringing down the market share of Unilever Surf by engaging in a price war with them and now there no more huge market share is enjoyed by both the players as result. Similarly even if they are late in entering the Republic of South Africa wi th a population of about 49,991,300 people as per 2010 census, and is predicted among as the next best developing economies along with countries like Bangladesh, Egypt etc leaves a lot a scope and significant growth opportunities for Tide in South African market. Political Environment:- The Republic Of South Africa is Parliamentary democracy wherein the members are elected for a 5 year term .The Government have a favorable attitude towards foreign direct investments countries like United States and the members of European Union, Japan etc are their major trading partners .Therefore one can say there not much PG has to worry about by introducing its Tide Detergent in this market as the Political factors are in favor and there is not much legal restrictions that the company has to comply with .The Government is investment friendly and has also formulated a new strategy to boost the countrys economic growth to 6 % by 2014. Economic Environment:- The economy of South Africa is pretty good. They have a growing economy with a GDP of 287 billion USD in 2009 and a real GDP growth rate of 3.7 % in 2009 from its previous 3% in 2008 .Their purchasing power is also expected grow over the period of time and its predicted as the next best 10 developing economies (In a report from France 24) after India and China. The key economic reforms have given rise to the macroeconomic stability of this country. Taxes have been reduced, tariffs lowered and exchange controls relaxed all these are positive signs. Social and Cultural Factors:- Their gross income and disposable income has increased rapidly over the recent years compared to before and is expected to grow even more and there are lot of potential for further growth for the country in different spheres. Statistical figures indicate that the Engels co-efficient is slightly decreasing in the last few years. Both the urban population and rural population have a level of welfare that they will be willing to spend on the basic requirements products. Culture:- South Africa has a population of about 40 million people and about three quarters of its population is black and about 15 percent white. Apart from Afrikaans most of them do speak good English which is the global language. South Africa is considered to be an Industrial giant of Africa. Some of their business etiquettes with respect to communications they do not like to rush deals and are very casual in business dealings ,its better to use titles and surnames to address the people ,hand shake is the most common way of greeting however handshakes vary between the various ethnic groups . South Africans prefer a win-win negotiation and with respect to appearance and behavior they like to be well dressed and gift giving is not norm in the business and business meetings will be generally held over lunch or dinner in some good restaurant. Technological environment:- South Africas manufacturing output is technology intensive with high tech manufacturing sector such as machinery, scientific etc .South Africas technological research and quality standards is pretty good. They have also developed number of leading technologies in fields energy and fuels, steel production, telecommunications and Information technology etc Thus after the PEST analysis it is pretty much clear that business environment is favorable to launch Tide in RSA. SWOT Analysis:- Strength PG Tide is a very strong brand its been really successful in numerous number of countries including the Unites States and various other countries in Asia such as India, Pakisthan, Srilanka and Bangladesh etc . It has a certain popular tagline in each of these countries and these have helped to retain the Brand name in everyones mind. It makes its product available in different quantities and prices based on that meeting the consumer needs. The company has about 127Â  000 employees working for them with people from various nationalities working for them on the top level group and PG operates in numerous number of countries it also invests a large pile of money on their RD . The detergent also helps in reducing waster consumption. They also do have high quality manpower Weakness- Tide has a lot of competitors in the market such as the various Unilever home care brands such as Surf Excel, Omo, Comfort, Cif etc. Then since Tide is detergent product there are lots of substitute products available in the market like detergent cakes, liquid detergents etc .This might reduce the market demand for the detergent powders. The company might have to spend on for certain cultural and other activities in the public other than just spending for product development and research. The lack of reliability on data is another factor since the market is pretty huge and its spread over a lot of countries it is not possible to get a reliable data about the market demand and other datas that will help in market development. This might reduce the predictability power of the company Opportunities The Company can utilize upon the changing lifestyle of the people for increasing the demand of the product by concentrating on customer needs and by giving the best product thereby the company can widen the scope and can increase the demand of Tide products. The company can try to acquire a high market share for the product by increasing the production and market share and thereby it is possible to achieve high demand and a reduction in price of the product thereby ensuring customer satisfaction. PG could also apply certain new tactics in the market by introducing a new product. Tide can opt this strategy by introducing a new variety in the market it could get a sudden boost in the demand of the product at the time introduction in the market. Threats The Company might face some legislative pressures as the chemicals that are used in the production of detergents are harmful for the human body and natural environment. There might be environmental effects as the detergent contains chemicals that are harmful for human being and natural resources. Therefore the company must make sure that it makes environment friendly products. There could be chances for price war we know that the primary goal every manufacturer will be to increase the demand for their productions since sufficient demand is necessary for the company to survive in the competitive market. If any of the competitor company reduces their products price and this might result in a price war between the two. Marketing Strategy:- Procter and Gamble as one of the worlds consumer products companies in the world often undertake market research before launching its product and also uses this research to make decisions about the marketing mix as well as its marketing strategy and tactics. Market Research thus helped the company determine its marketing strategy by shaping the brand name and the product identification that the product would carry. Knowing the fact that women would be the primary target market for the product therefore the tactics should be developed keeping this in my mind and use in its promotional strategy. 8704cov_piechart.gif The Marketing Mix Price This is the most powerful tool in marketing, as we know it is utilized in many a ways mainly to increase unit sales ,to make the market less attractive to potential competitors and to attract buyers so that they buy other items once the transaction has started . The PG pricing of Tide detergent soap proves to be an effective means not only to attract consumers but also to reduce the market appeal to its competitors .In India PG had launched discounts for both its brands Tide and Ariel for about to 20% to 50% literally there was a price war with its archrivals Unilever Surf which was enjoying a major market share in the market before .However by its reduced pricing strategy buying Tide has become an economic -wise option for the larger masses. By slashing its price the volume of Tide sales have surged tremendously. PG will have to follow a similar pricing strategy here in South Africa like they did in India as their competitors Unilever brands are pretty strong there. 12 South African Rand for 1 Kg of tide would be a good idea. Product Its considered that Tides usefulness expires as soon as laundry is finished, but this is not to suggest that PG is not going to be liable after its use .The trend nowadays is providing feedback mechanism. Its been realized by PG which is why one can notice writings in the packets like if you have any suggestions or comment write to us. The company would be able to know how the customers feel about the products what they think of it in order to make this effective ,to bring awareness to their customers they have to re-in force the message to its customers via TV , radio or internet . The company should therefore make sure what thats discussed above is done in the South African market. Tide is an excellent brand name which carries its supremacy and toughness across the markets where its present. Promotion The very existence of internet has revolutionized the world of information technology this a very good sign for many new advertising opportunities .For e.g. the pop up ads and email ads .The television and radio advertising are also important ways to promote Tide in its new market .Like any other effective television and radio advertising it requires a very good punch line ,present the competitor product without mentioning its name tell about its weakness they should get testimony of experts or renowned authorities. Drawing the attention of the internet users obviously would not readily move them into action. They have to therefore find some new ways or effective techniques to further engage them in company website. Therefore a strong consideration must be given to the content of the site. Thus by making the site more attractive this will help to engage more consumers and they will start to react positively to the ads. Therefore company has to have an effective promotion and public relations in their new market in all the tools available to them. Advertising in various media maintains superior standing of the product in the wide detergent market place. Place /Distribution:- The choice of distribution is an extremely important decision to make. It should meet the needs of the South African market .When it comes to the elements of distribution channel which includes packaging, storage facilities, transportation and the members such as brokers, retailers and households must be suitable for the SA market needs. Tide must be made available both in the retail stores and wholesale stores of South Africa as the product try to satisfy the immediate need of people. Packaging the product must take the following into consideration must facilitate storage and handling of the product must protect Tide from extreme temperatures, isolate appropriate purchase quantities. And also make sure that the packaging materials must be of bright colors to instantly capture attention of the consumers. At the same time storing Tide must be done by complying with the rules of the South African Government .PG must also inform their stakeholders ,manufacturers about the various storage risks that might happen such as fires,theft,loss of market demand etc this will also ensure effective handling of storage costs . And its also important that they build a sound communication channel with their consumers, manufacturers, brokers and other stake holders in the new market for the smooth functioning. Competitive Analysis:- Tide is among the top 20 worlds detergent manufacturers. According to certain reports published during the period Tide held the highest share of 3 billion dollars during the late 2000 followed by its stalemate Ariel with about 2.8 billion US dollars. The major competitors that Tide is going to face in South Africa will be its major arch rivals and strong competitors such as Omo, Surf and Persil the other laundry detergents from Unilever.The competitors have already established their brands in the South African markets . However PG neednt be worried about that since before also there was this situation were Unilever tapped into the Indian markets even when it was not so business friendly even after making a late entry into the market arena they were able to capture significant share in the Indian market Tide will be able to repeat the same here also with its heavy advertising and other related campaigns so as to promote sales .However there are also lot of other small rivals in the fi eld as a result of product innovation and behavior dynamics of the consumers therefore Tide will have to concentrate on its marketing strategy focusing in order for them to dominate the market eventually . Conclusion:- The international marketing of PG Tide is really important before its entry into the new market. Basing it from the facts gathered in this research, it could be concluded that the international marketing of Tide is effective. Its constant dedication in achieving its goals defines its success and further utilization. Its necessary that one company must know to stay in competition in order to endure in the market. It is also important for the company to understand whats the major driver of the firms profitability in a competitive market this key marketing challenge and strategy. So as to conclude the report helps in identifying the various resources of PGs Tide. Its important for the company that in spite of their success it should continually work on its strategy change and development is indispensable. All this will help in the companys success.

The Catastrophic Impact of Rising Oceans on the Pacific Islands Essay

The Catastrophic Impact of Rising Oceans on the Pacific Islands All over the world indigenous communities are faced with an array of new problems, though the public continues to gain insight into the lives of these people they continue to be marginalized in the global arena as well. The Pacific Islands are an entity far removed from the minds of most westerners. The primary focus of any political discourse within the United States places most emphasis on Australia and New Zealand ignoring the smaller less politically salient states. However, it is these smaller islands that will bare the brunt of one huge problem in the future, global warming. For the purpose of this paper I will ignore the polemics of global warming and not hypothesize whether or not it actually has any permanent adverse effects on the ecosystems of the world or whether or not it is cyclical. Instead, I will focus on the evidence already documented within the Pacific Island states, evidence which lends strong support to the notion that the earth is getting warmer and the oceans are rising. For the people of the lowland Pacific Islands it doesn’t matter if the current warming is a temporary trend that will reverse itself in a few centuries, they will have to deal with it on a much more short-term basis. The ocean has already begun to change and for the people of the Pacific Islands that is a major concern, it could be catastrophic if left unattended. The prospect of rising waters in the oceans has a transcendent effect on the Pacific Islands. Not only will the oceans rise and the seas become more torrent, their very cultures could be uprooted and their modes of existence forever changed. Recently a new study conducted by the National Oceanographic Data C... ...rliest Washington cherry blossom peak...Almost no one disputes the fact that a substantial rise in sea level would be a bad thing, inundating first a number of oceanic nations such as the Marshall Islands and Vanuatu in the Pacific, and the moving on to eat up places like Manhattan and the world’s other great coastal cities...The plight of Washington’s cherry blossoms pale by comparison. The National Park Service is making no promises, but barring a catastrophic petal-scattering storm, it appears there will be enough blossoms around on April 9th to avoid total embarrassment at this years parade. Bibliography: Smith, Donald National Geographic News@nattionalgeographic.com Pacific Islands Report GPI Atlantic www.gpiatlantic.org Vanishing Islands www.ourplanet.com Warming Hits Hard in Pacific www.ABCNEWS.com Environmental News Network www.ENN.com

Preschool Teacher Hiring Standards, Policies, and Practices Essay

The early years of children are important because of their unique developmental needs (physical, cognitive, social and emotional). These needs can only be identified and addressed by professionally trained and competent preschool or early childhood teachers. However, attracting and hiring these teachers are serious challenges for school administrators. To look more closely into the problem and help craft a solution, this paper examined the current standards, policies, and practices in hiring preschool teachers in public and private schools in Pasig City based on the recommended hiring standards, policies, and practices in the literature, DepEd, and experts. The study suggests appropriate standards, policies, and practices in hiring teachers that will ensure that children’s unique developmental needs are met and that they shall have gained readiness to proceed to the next educational level. CHAPTER I INTRODUCTION Background of the Background of the Study Children who undergo preschool education perform better in primary grades (grade 1-3) than those who do not (Branscombe, Castle, Dorsey, Surbeck, and Taylor 2000; Jalongo, Fennimore, Pattnaik, Laverick, Brewster, and Mutuku 2004; Laosa 2005; Soliven, Guerrero, Barsaga, Palma, Canlas, and Garon 1997). & Mutuku. By the time they enter elementary school, they can say the alphabet, write their names, and count numbers one to ten. They adjust better, follow instructions, and interact with their teachers and classmates. Because of thparents realize the benefits in the early schooling of children, preschool student enrollment has been growing in number, which encouraginges a number of investors to set up preschools. Preschool education is mostly managed by private individuals, organizations, and institutions because of insufficient government funding for the enhancement of preschool education (Neri 2001; Soliven et al. 1997). According to the Department of Education (DepEd), tis, there has been an unprecedented growth in the number of preschools both in rural and urban areas in the private sector. The latest directory of private preschools in Metro Manila from the Department of Education (DepEd) shows that there are 1,477 preschools all over the National Capital Region during the school year 2005-2006, and 872 preschools during the school year 2000-2001; thus, there was an increase of 575 preschools. (see table 1). (See Table 1)(See Table 1) he number latest of private schools in Metro Manila grew from 4,788 in school year 2003-2004 to 6664 in the school year 2007-2008, a 72% showing increase. from school year 2000-2001 to school year 2005-2006 (see table 1). Preschool enrollment in private schools rose from 349,574 in school year 2003-2004 to 410,778 in school year 2007-2008, an 85% increase. Many see preschool education as a profitable business, but one that entails high costs if one is to meet certain standards, such as hiring qualified and licensed teachers and paying higher salaries. Quality education also means better teacher-to-student ratio (the ideal is 1:10 or 1:15), a developmentally appropriate curriculum, and quality teaching materials—all of which translate to higher costs. Ms. Vanessa Morales, owner and administrator of Kid’s First Discovery Space preschool in BF Homes, Paranaque, wanted her preschool to be different from preschools run by business people. Her priority is providing quality education on a not-for-profit basis. At Kid’s First, she has knowledgeable and experienced teachers: all her head teachers have master’s degrees in Education or Psychology, major in child development (Manuzon 2006). Due to the growing number of private preschools in Metro Manila, there will be a great demand for preschool teachers who are professionally trained to manage the learning needs of young children. To ensure that For this purposeteachers hired are qualified and competent, , DepEd issued DECS Order No. 107 (1989) outlining the standards in the organization and operation of preschools (see appendix A), which include guidelines on staff requirements. The qualifications of teachers prescribed by DepEd for private schools are: Bachelor of Science degree specializing in Family Life and Child Development or Early Childhood Education or Kindergarten; Bachelor of Science in Elementary Education with 18 units in Preschool Education and 54 hours of practicum in preschool classes; Bachelor of Arts/Science degree in a discipline allied to education, arts, nursing, anthropology, with 18 units of preschool education. Upon appointment, the teacher should have at least 6 units of preschool education, and the requirement of 18 units may be gradually implemented as follows: At the end of Year 1 – 9 units; Year 2 – 12 units; Year 3 – 15 units; Year 4 – 18 units. In addition, the sprouting of private preschools are also due to the following: 1) most private schools do not accept grade one pupils if they have not been through kinder and nursery or preschools; b) they are financially viable and a lucrative business; 2c) public schools cannot accommodate all preschool-age children and so parents put them in private preschools; 3e) there is a growing number of preschool student enrollment; 4f) because of the child sduring their early years, 5the Department of Education (DepEd) is not as strict with preschools as with regular grade and high schools; or, 6g) parents are both working and the mother is too busy to give her children their first lessons. 7have become a (Newman 2002). The Due to the mushrooming of preschools grew asthat have been set up forcommercial, business reasons, especially in urban centers, and the government’s insufficient funding towards the enhancement of preschool education, the desired goal of standard quality educati on for young children may not be achieved. This vast, mushrooming, unregulated and still unsurveyed sector maybe violating the right of young children to quality education. Due to the absence of control or regulation, these schools would have unqualified teachers, large classes, and less infrastructure facilities (Newman 2002). Ms. Irene Bernardo, whosingle and now retiredSomeone who prefers to be anony from preschool teaching setismous and who’s up a preschool in her own home after retiring from teaching, stated that some preschool teachers are business or psychology graduates, business or psychology graduates, not education graduates, but business or psychology graduates.. In her case, she has a Bachelor of Science in Elementary Education, magna cum laude, from the Philippine Normal College, ManilaUP, Diliman. For her, it is important for preschool teachers to have a background in education, especially in early childhood development education, which involves a substantial study of the- the psychomotor, affective, psychosocial and cognitive foundations of the childI. Bernardo, m), which will have bearing on the development of the child. which will determine how and what he will be when he grows up. The preschool teacher should also acquire skills and training in educating young children, them. From agesold . (. http://www. sunstar. com. ph/static/ceb/2002/06/13/life/the. mushrooming. of. preschools. html) | | DepEd also issued DECS Form GPR 3-A (revised 2005) to serve as a processing sheet for proposals for opening of new school (see appendix B). It limits the teaching staff requirements for preschool teachers to a Bachelor in Early Childhood Education (BECED); or Bachelor in Elementary Education (BEEd) with 18 units of Early Childhood Education. In public schools, student enrollment grows by 300,000 yearly, and some 10,000 teachers are needed to be hired every year to address the lack of manpower. Out of the 10,000 teachers recommended for hiring annually, 2,500 are intended for government preschools. The hiring of more teachers is needed because President Gloria Macapagal-Arroyo has issued an order requiring preschool education nationwide by 2010. (News Balita, January 13, 2006). In preparation for the launching of preschool education in public schools, DepEd business peoplebut . Theireesbetter teacherstudent, she not onlyes but also s: a. Furthermore,havesan degree P. Last August 24, 2007, DepEd issued Order No. 57 on August 24, 2007, laying down or the â€Å"Guidelines on Hiring and Deployment of Preschool Teachers† was issued as additional guidelines forin the selection and deployment of public preschool teachers (see appendix CB). Based on the guidelines, a preschool teacher applicant must must pass the Licensure Examination for Teachers (LET) to be eligibleconsidered for teaching. Preschool teachers in order to teach should take the LET for elementary teachers. There is no LET yet yet in specific to preschool teachers; prospective preschool teachers take the LET for elementary teachers. , while there is LET specific to secondary or high school teachers. According to Dr. Rogelio Baybayon, Assistant Superintendent of the Pasig Division office of DepEd, the requirements of the LET and the 21 early childhood education (ECE) units (instead of 18 ECE units) d et al. When I telephoned the Pasig DDivision of public schools to inquire on their policies regarding preschool education, and was able to talk to Dr.Rogelio Baybayuin, the officer-in-charge of preschool education,he said that they do not have preschool programseducation like nursery and prep, and what they have is onlythey only have kindergarten level which is being offered by very few public schools. They do not accept 4 year olds, only 5 year olds for kindergarten, and the 6 year olds are automatically Grade 1 even without going through the kindergarten level or preschool education. Since preschool educations is not yet part of the public school educational ladder. The , unlike the elementary and secondary education, it is mostly in the hands of private individual, organizations and institutions, which are operating without proper government regulations see guidelinescoveringsguidelinesthe renewal of toany administrators when they have been found to v some rules Neri (2001) disclosed a. s Based on the DECS Order No. 107, s.1989 or the Standards for the Organization and Operation of Preschools (Kindergarten Level), the required qualifications for preschool teachers are the following: (1) Bachelor of Science Degree with specialization in family life and child development of early childhood education or kindergarten; (2) BS Degree in Elementary education with 18 units in preschools education and 54 hours of practicum in preschool classes; and (3) Bachelor of Arts or BS degree in a discipline allied to education, arts, nursing, anthropology with 18 units of preschool education (Industry Briefs, October 2001). The job requirements based on the DepEd qualificationss for for preschool teachers are also now being enforced for private schoolsteachers.to be able to teach in preschools. s do not include the licensing or certification, of preschool teachers. However, DepEd sare encouraged requires all public school teachers to undergo the Licensure Examination for Teachers (LET). .He revealed that there are some private schools which cannot follow these requirements and DepEd is forced to withhold their permit to operate. In any case, even if He also said that the LET for elementary teachers is for general education, and preschool teachers may take it. tTo qualify to teach For the 21 ECE units requirement, Philippine Normal University (PNU) is their reference. ,(pers. com. Dr. R. Baybayon, February 28, 2008). In the recent LET given by the Board of Professional Teachers on September 28, 2008 and conducted in 19 testing centers all over the Philippines, only 17,816 out of 58,471 elementary teacher examineesthere were who passed itThere were o,3who the examination (The Professional Regulation Commission, March 10, 2009). This meansmMan estimated that only 302933% of the examinees are qualified to teach, and are difficulty in the hiring of qualified preschool teachers, mo913,45,56eligible for hiringto hire. Table 2. National Percentage of Passing in the LET | |Teacher-Elementary |Teacher-Secondary | |Year |No. of Examinees |No. of Successful |Percentage of |No. of Examinees |No. of Successful |Percentage of | | | |Examinees |Passing | |Examinees |Passing | |2002 |76,626 |27,060 |35. 32% |65,106 |23,772 |36. 52% | |2003 |75,348 |19,765 |26. 25% |68,992 |18,115 |26. 25% | |2004 |60,614 |16,297 |26. 89% |58,507 |15,860 |27. 11% | |2005 |67,333 |18,517 |27. 50% |61,576 |15,945 |25. 90% | |2006 |59,457 | 17,377 | 29. 23% |53,303 | 17,290 |32. 44% | Former senatorSource: Professional Regulation Commission Licensing of teachers in the private preschools are also being encouraged by the DepEd, an example is the Pasig Catholic College, where their preschool teachers are graduates of early childhood education and are LET passers. The prospect of hiring teachers without credentials may be rampant because of the recent result of the LET. There were few teachers who passed the LET given by the Board of Professional Teachers on August 27, 2006 in 18 testing centers all over the Philippines. It showed that there were only 17,277 elementary public school teachers out of the 59,457 examinees who successfully passed. (Manila Standard Today, October 10, 2006). This is an estimated 33% who are qualified to teach in the public elementary schools and these may not be enough considering the growing number of student enrollment in public elementary schools which accounts to 12,089,365 based on Basic Education Statistics (BES) SY2004-2005. In view of the above, howHow can both private and public schools get teachers who can meet the minimum requirements for teaching in preschools and how can the DepEd ensure that only well-qualified, licensed preschool teachers educators are being hired and will be available in every preschool classroom.? How does the private and public schools cope with the supply and demand of qualified preschool teachers? Student enrollment is increasing and there are not enough qualified teachers to teacher these students. What other options can the government doy take in addressing hiring teachers without credentials? How can the preschoolsy tap sources of potential preschool teachers? has the government . annually . whomis afigure Trequiring nationwide. The combined public and private preschool enrollment increased from 2003 to 2007, from 778, 550831,730 (18. 36%) in school year 2003-2004 to 999,59652,109 (20. 53%) in school year 20076-20087; or 221120,046379 school children were added to the system. More than half of these children (588,81857, 220) were with DepEd’s preschool program in school year 2007-2008 (DepEd Updates, March 22, 20097). Mrs. Mariquita de Guzman, Assistant Principal of San Miguel Elementary School, said that their school has four preschool teachers for their 132 kindergarten students with a teacher to student ratio of 1:48. Miss Letty Flores, preschool teacher of Maybunga Elementary School, said that their school has two preschool teachers for the 90 kindergarten students with a teacher to student ratio of 1:45. All of their preschool teachers were volunteers from the elementary level who have a degree in elementary education (pers. com. Mrs. M. de Guzman and Ms. L. Flores, April 15, 2009). In some private preschools, principals wait until the enrollment has begun before they decide to hire teachers. As a result, teachers hired are not qualified. only a few qualified teachers are available and teacher to student ratio becomes to 1:50 (pers. com. Mrs. Susan Garcia, April 16, 2009). ). To address the teacher shortage in the public schools (including preschools), Education Secretary Jesli Lapus announced that 16,390 new teachers would be hired for the year 2007. (The Manila Times, June 4, 2007). lat thsover This e concern for the hiring of preschool teachers will create more pressuresnot likely abate in the near future because the pressures on that strain the local supply and ddemand for and supply ofof qualified teachers. With the increase in becausewill increase more and more private individuals and institutions will are venturinging into the preschool business education, and the institutionalization of preschool education by 2010, that will require more qualified preschool teachers will be requiredto support DepEd’s effort in institutionalizing preschool education.. . Human capital is the most important resource of any service organization, and the teacher is the most important capital in the educational setting. There are many nonhuman resources that are needed in the schools such as classrooms, computers, and textbooks, but these resources are dependent on competent teachers who will put them into good use. The preschool is a labor-intensive operation where the teacher’s knowledge, skills, abilities, stamina, values, and passion must be carefully managed to achieve its learning objectives (Hearron and Hildebrand 2003). However, in order to achieve its learning objectives, they should hire teachers who possess proper qualifications who can provide learning opportunities that will bring out the best in their students. epartment of ducation, ulture and ports (DECS)A major task of the artment of ucation (DepEd)school administrator is faculty hiring and selecting qualified and committed teachers is a more critical task considering the scarcity of qualified applicants. Teacher qualifications remains to be an issue and with the recent results of the Licensure Examination for Teachers given by the Board of Professional Teachers on August 27, 2006 in 18 testing centers all over the Philippines, there were only 17,277 elementary public school teachers out of 59,457 examinees who successfully passed. (Manila Standard Today, October 10, 2006). This is an estimated 33% who are qualified to teach in the public elementary schools and there may not be enough considering there the growing growing student enrollment in public elementary schools which accounts to 12,089,365 based on Basic Education Statistics (BES) SY2004-2005. However, in the private preschools but they should meet the minimum required in order to the desired qualifications which is:,need to prepare job descriptions that state the criteria like the applicant â€Å"(1) Bachelor of Science Degree with specialization in family life and child development of early childhood education or kindergarten; (2) BS Degree in Elementary education with 18 units in preschools education and 54 hours of practicum in preschool classes; (3) Bachelor of Arts or BS degree in discipline allied to education, arts, nursing, anthropology with 18 units of preschool education† (Industry Briefs, October 2001). Hiring the right faculty is building the future. It is essential that utmost care and attention be given to hiring standards and policies and that execution be done with creativity and patience, since the hiring process is tedious and time-consuming, thus there should be no shortcuts. As the philosopher Spinoza observed at the end of his great work, The Ethics, â€Å"†¦all things worthwhile are difficult as they are rare† (A Re-Examination of Faculty Hiring Processes and Procedures, Academic Senate for California Community Colleges, Adopted Fall 2000). The term â€Å"faculty† is defined as a branch of teaching or learning in an educational institution; something in which one is trained or qualified; the members of a profession; or the teaching and administrative staff and those members of the administration having the academic rank in an education institution (Merriam Webster 1991). The faculty is composed of all persons appointed for the instruction of students. In a preschool, the faculty or teachers are persons directly involved in handling children. They play a major role in the education of the children since they help in the formation and development of the students especially in their early years. They are responsible for providing environment conducive to learning conditions where children are given opportunities to interact. Thus, the faculty or preschool teachers significantly contribute to humanity and to the nation towards prosperity by providing learning opportunities that will bring out the best in their students. Hiring is engaging the services or labor in exchange for payment (Lexicon Webster 1978. ). Hiring involves the following steps: advertising, recruiting; screening; interviewing; teaching demo, selecting and final interview. Recruitment is defined as establishing a pool of potentially acceptable applicants (Lipham and Heoh, 1974 p. 236). The first step is usually to post (advertise) the job position usually in bulletin boards of universities, professional organizations, advertise in local newspapers and teacher based magazines. Once the school recruitment officer has received the letters of applications, the rest of the hiring process is accomplished. Faculty hiring is the recruitment and selection of teachers for teaching positions. It involves the following steps: advertising, recruiting; screening; interviewing; teaching demo; selecting and final interview. Faculty hiring is a major task of the administrative or leadership group of the school and selecting the right teacher is a more critical task considering the very few qualified applicants to choose from. Administrators need to prepare job descriptions that state the minimum as well as desired qualifications of a preschool teacher, these are: (1) Bachelor of Science Degree with specialization in family life and child development of early childhood education or kindergarten; (2) BS Degree in Elementary education with 18 units in preschools education and 54 hours of practicum in preschool classes; (3) Bachelor of Arts or BS degree in discipline allied to education, arts, nursing, anthropology with 18 units of preschool education. † (Neri October 2001) â€Å"The teachers we need are immersed in discipline, informed professional inquiry and action that results in raising the bar and closing the gap by engaging all students in learning† (Fullan 2003). The preschool administrator or principal is usually the one in charge of recruiting the right teachers to fill in teaching positions clearly defined and understood by the selectors, i. e. there is a good and clear job description. The competencies to perform the job successfully are explicit, i. e. the job criteria or person specification have been prepared and are known by the selectors. There is a planned provision for the assessment of all the required competencies, i. e.the technical assessment stages have been clearly conceived and scheduled. There is a clear policy on how the final decisions are to be arrived at and the final stage procedure ensures that all of the evidence of earlier stages is accumulated and considered before making a judgment† (Kydd 1997). Although it can be time-consuming, principals must actively recruit good teachers to their schools. They usually do this by: (1) visiting teacher education classes to find promising new teachers; (2) providing practicum to student teachers and later hire the good ones; (3) talking to teachers and other principals to find quality experienced teachers who might be looking for new positions. Hiring policies and practices should be carefully crafted so fairness and equity are reflected to avoid legal complaints in the future. Applicants should be notified whether they were accepted or denied and the reasons why they were not accepted. â€Å"Hiring the right faculty is building the future because teachers play a major role in the education of children; they help in the formation and development of children, some of whom will become future leaders of tomorrow. But the right faculty may not mean hiring having a certification or licensure, but one who has a strong commitment to the care and education of young children. There is no wiser or more enduring investment than in the care and education of young children. worthwhile The Research Problem. DDue to the number mushrooming being put up and the government’s move to institutionalizeeize preschool education by year 2010, in Metro Manila and in the provinces without control or regulation, hiring would is in all probabilitymay be increasingly be intenserampant. DepEd’s hiring guidelines for preschool teachers prescribe only the minimum qualifications;;, but there are no clear-cut guidelines on the screening and hiring process for preschool teachers. these schools tend to hire preschool teachers who are not qualified. There is a need to carefully managed preschools to ensure that the intellectual development and values formation of childrenThus, there is a need forere should be specific and customized procedures for  screening applicants and hiring areistowardforqualified preschool teachers who are trained to address the unique learning and developmental needs of preschoolers. (Berk 2005; Branscombe et al. 2000; Brewer 2004; Essa 2003; Estes 2004; Machado and Meyer-Botnarescue 2001). However, Taguiwalo (2005) reported that recruitment is the number one weakness of the Philippine basic education. and eEvery year for the past five years, public schools recruited around 10,000 to 15,000 teachers from a pool of 100,000 new graduates. ,Yet the schools do not always get the best qualified teachers, as evidenced by the poor student achievement test results. they Results of the National Elementary Achievement Test (NEAT) in SY 2005-2006 reflected that only 29 percent or 38 of 131 competencies/skills were demonstrated by children. The problem of poor quality of education has been traced to a number of factors which include lack of teacher competencies and poor manpower planning (UNESCO and National Statistical Coordination Board 2009). How can DepEd ensure that only qualified and competent preschool teachers will handle every preschool class? HHoH will be assured hiring of professionally well prepared preschool teachers who are committed to caring and educating young children.. Preschool teacher hiring will not be easy considering the scarcity of qualified teachers. ow then can then school administrators ensure that they that they hire qualified and competent preschool teachers who can How can they tap available sources of prospective preschool teachers present? To seek answerss to the research problem, se questions, â€Å"The government, through the Department of Education (DepED), should come up with clear-cut policies on the operation of these schools offering pre-school education to children aged three to six years old,† Chipeco added. (http://www. congress. gov. ph/press/details. php? pressid=931) DepEd should also develop measures seeking not only to regulate and oversee the pre-schools, but also to develop preschool teachers hiring guidelines. DepEd should conduct investigation and close down preschools that do not use the guidelines. thus early childhood education is regarded as their top priority. â€Å"Childhood should be carefully defined in all nations as a highly distinct period of human growth and development that deserves careful educational, social, and political attention and intervention. † (Jalongo, et al 2004) However, Nolido (2006) said . While the government is not yet capable of putting preschool education in the educational ladder, we would like to expand it to reach more five year-old kids particularly in the depressed areas of the country. .. Jalongo, et al 2004et al, page 23number Educational prog for the world’s youngest citizen teachers who are ,m ? Will there be enough preschool teachers who will teach this growing number of student enrollmentissues in the Philippine basic and (LET) (NAT) private preschools hire applicantsare not education graduates or licensed? private . To seek answers to these questions, I will e researcheris Another issue which is very timely is the campaign of the Department of Education to institutionalize preschool education in public schools. Nolido said preschool education is not yet part of the educational ladder. Institutionalizing it requires a huge budget to the basic education system. â€Å"While the government is not yet capable of putting preschool education in the educational ladder, we would like to expand its coverage to reach more five year-old kids particularly in the depressed areas of the country,† Nolido said. and also the current issues in the Philippine educational systemthe Thus the objective of thisresearch willof the study revieweds and compareds the currentGrowing demand for preschool teacher applicants can be attested to the increasing number of student enrollments and the mushrooming of preschools in the metropolis. Drive along any neighborhood and you will likely pass by one, whether it is a small home-based play school or a more structured organization in a bigger edifice. The latest directory of private preschools in Metro Manila from the Department of Education shows that there are (872) preschools all over the capital region alone. Of this total, (217) are exclusively preschools only, defined here as catering to either the one-year-old to 6-year-old age bracket or the kindergarten level which may also include levels preparatory to kindergarten (e. g. nursery, etc. The remaining (55) schools offer elementary education up to 6th grade, in addition to the preschool curriculum. Quezon City has the most number of preschools with 275, followed by Manila with 112. Proximity to residence is criterion parents often consider when choosing schools for their children, however there are many other factors to bear in mind in deciding which school is best† (Neri 2001). Public and private preschools resort to hiring teachers to fill in the demand for teaching positions. The Department of Education has recommended guidelines for hiring preschool teachers, which the public preschools should implement while the private preschools are encouraged to use. Thus, the main research problem of this study is to compare standards, policies, and practices (SPPs) in hiring preschool teachers in preschool andpublic schools with those of privateprivate schools in Pasig City ,and , then compareds each group’s SPPs with offering preschool education with the standards, policies and practices in hiring teachers in private preschools in Pasig City the recommended SPPs in hiring preschool teachers based on related literature, DepEd requirements, and the views of experts on preschools. point out the gaps or discrepancies between the mandated and actual faculty hiring standards, policies and practices of public and private preschools in Pasig City. Secondly, I would like to understand the nature and causes of the gaps, and thirdly, I would like to understand why such gaps have been permitted to exist until the present. Purposess of the Study create awareness among the policymakers, DepEd officials, private preschool owners, and preschool principals The purpose of the study soughtoughtis to (1) investigate the SPPstandards in for hiring preschool teachers in selected public and private schools in Pasig City; (2)and pinpoint commonalities and differences in their current hiring SPPs; and, (3) find out how they measure up to what is recommended in the scientific literature, at DepEd, and by experts. Thus, this study has drawn upwilldetermine whether standards are in line with preschool learning capabilities and requirement for primary grades. s appropriate hiring SPPs for both public and private preschools that can serve ases benchmarks for hiring preschool teachers to ensure that the goal of getting the best qualified preschool teachers is met. Theensure that both public and private schools offering preschool education in Pasig City are able to hire the most qualified and competent preschool teachers and that ensure that there are standards, policies and practices in hiring preschool teachers in public and private schools in Pasig City. is that they together withmajority if not alleto review and reexamine their preschool teaching hiring standards, policies and practices. This assist in the hiring of preschool teacherswill enfrom a wider market and whose qualifications meet the preschool learning competencies. Research Questions In order to answer the research problem, the following research questions were looked intoarewere: †¢ What are the recommended faculty hiring SPPsstandards, policies, and practices for preschool teachers based on related literature, DepEd guidelines, and the views of experts and administrators? †¢ What are the reported and/or actual hiring SPPsfaculty hiring standards, policies, and practices for preschool teachers in both of public and private schools in Pasig City offering ECE? †¢ How do the reported and/or actual faculty hiring SPPstandards, policies.

How does John Boyne use the character of Shmuel to show the suffering of Jewish people under the Nazis? Essay

There are many quotes in the book ‘The Boy in the Striped Pyjamas’ that show how the Jews were treated under Nazi control, through Bruno’s friend from the other side of the fence. However, the author does this in a clever and unique way; through his clothes. An example of this is found on page one hundred and six in chapter ten, where Shmuel â€Å"wore the same striped pyjamas that all the other people on that side of the fence wore, and a striped clothed cap on his head. † This tells the reader that he is not seen as an individual at the concentration camp, but as part of a group with no personal identity as he is identical to everyone else. John Boyne then goes on to say â€Å"He wasn’t wearing any shoes or socks and his feet were rather dirty. On his arm he wore an armband with a star on it. †, hinting that Shmuel is spending this period of his life in poor conditions due to the fact that he is a Jew. The reader isn’t only informed of his religion from the concentration camp, but also because he is wearing the Star of David, which identifies himfromotherfaiths. In chapter nineteen on page two hundred and five, Bruno planned to join his friend on the other side of the fence before going home to Berlin. However, before he had a chance to crawl under the fence, Shmuel â€Å"pointed at Bruno’s feet and the heavy boots he had taken from the house. â€Å"You’ll have to leave them behind too,† he said. † Although at first this simply reveals that Shmuel isn’t allowed to wear any footwear, it also shows that the Jews have no choice in what to wear, which leads the reader to believe they have no choice in anything they do at all and they are under control. This also creates an aspect of sympathy as the reader wishes to help the innocent mistreated victims when all that separates them and Bruno, who has a wonderful life, is a fence. The final most important thing that we learn about the Jews in the novel from the moment we meet Schmuel is how much their lives have changed due to their faith and how it affects them. This is shown on page one hundred and twenty seven where Bruno is told by his friend that every time him, his family and his Mother â€Å"left the house, she told us we had to wear one of these armbands. † The reader can see how big of a deal being Jewish was at the time, even before he arrived at the camp, and how the people of the religion couldn’t live a normal life like everyone else. It shows how he was forced to show who he was and wasn’t able to be seen in public without labelling himself for everyone to see, as if being different was something to be ashamed of. It also tells the story of why he has been taken to the concentration camp as we know what the armband was for, whereas Shmuel does not. When Bruno first saw Shmuel he was looking down into the dirt in total solitude and Bruno even states that he ‘had never seen a skinnier or sadder boy in his life. ’ You can also tell that he is a very ill, the quote ‘ his skin was almost the colour of grey’ tells us that the Jews receive little food from the camp explaining his needs for food later on in the book and that he may have been kept in dark,crowded areas. Grey is also known to be associated with near-death or depression adding to his negative appearance. We also learn that he is a very scared indiviual as thoughout the book he shows fear towards the soilders especially Lieutenant Kolter from quotes such as ‘there aren’t any good soliders’ and ‘if they catch me I’ll be in trouble’ showing that the Jews must be treated terribly by the soldiers even resulting in some of the bruises recived by Schmuel mentioned in the book. The one quote that I liked was the hope that Shmuel had of getting out one day. This was on page 179,chapter 16 after Bruno had said about playing or exploring, and he’s never had a friend that he hasn’t played with before. Shmuel then said â€Å"maybe someday we will, if they ever let us out† which I thought brought a sense of pity on Shmuel from a reader’s point of view, as he and the rest of the Jews, are still hoping that one day they will let him out or they’ll be able to get out. At the time this must have been really difficult to keep thinking, because of the way they treated all the people on that side of the fence. But that was maybe one of the things that helped them pass the time, thinking about being let out, and living with their family again and seeing some old friends.

Pablo Picasso essays

Pablo Picasso essays Pablo Ruiz Picasso was born October 25, 1881 to Don Jos Ruiz Blasco (1838-1939) and Dos prodigious artistic ability and proclaimed that he would never paint again. Pablo entered many fine arts schools and even entered The Royal Academy of San Fernando in Madrid. In October 1900 Picasso and Casagemas left for Paris, the most significant artistic center at the time, and opened studio at the Montmartre. Art dealer Pedro Manach offered Picasso his first contract: 150 Francs per month in exchange for pictures. This restless life with constant travels continued all his life, though later he would become more or less settled, but never finally settled. His original disproportion and abstractedness has captured the world over. Picasso was able to take very famous paintings and create his own masterpiece. One of Picassos paintings that have captured my attention, is The Old Guitarist. Another of Pablos works would be Acrobat On a Ball. The last selection would be Las Meninas. First, I chose The Old Guitarist. This painting is of interest to me because I play the guitar. Beyond the similar instrument, I enjoy the feeling of solace that the painting gives me. The slumped head of the man has me thinking that he is playing a song in his darkest hour. I think that overall darkness of hue that was chosen to paint this in did the idea more justice than if it were performed in lighter shades. Second, Acrobat On a Ball stood out to me from the hundreds of works Picasso has done. The reason this particular painting has leaped out at me would be that it seems very like a piece that Salvador Dali might paint. The closeness of the foreground figure with his back turned and the multiple layers of foreground , middle ground, and background give this impression. The ac ...

How To Make Personal Branding Work For You

How To Make Personal Branding Work For You In Houman Harouni’s recent article critiquing the format of TED talks, he brushes lightly on the idea of self-commoditization, and how that was once a distasteful thing. That ought to make some readers squirm; personal branding has become the default setting, it seems, for online existence. Maybe it doesn’t make you squirm. But it makes me squirm. I’ve never been completely comfortable with the idea of a person being their own brand, even if folks like actor Kevin Hart have completely embraced it. Leaked Sony emails prompted a response from Hart in a post on his Instagram account. â€Å"I look at myself as a brand.† How you see yourself, and therefore, the content you create, will dictate how you will handle your online existence. It will determine whether you’ll have multiple social accounts and how you will approach your blog content. Is Personal Branding The Right Path For You? via @JulieNeidlingerWhat Is Personal Branding? The first chapter of Jon Ronson’s excellent book So You’ve Been Publicly Shamed tells the story of his confrontation with three men who had created, in the name of academic study, a fake Jon Ronson Twitter account. The fake account tweeted out random things that appeared mildly nonsensical, and suggested Ronson was a foodie. Ronson finally confronted the men, asking them to take the account down. During this discussion, the issue of personal branding came up. Ronson expressed his annoyance at the situation, claiming that they were stealing his identity even in the face of admitting that no, he wasn’t the only Jon Ronson out there. One of the men, Dan, responded that they were annoyed by Ronson. â€Å"We think there’s already a layer of artifice and it’s your online personality- the brand Jon Ronson- you’re trying to protect. Yeah?† The argument continued as Ronson tried to explain that was not the case. Dan pointed out that Ronson was one of the â€Å"few† people using their real name on Twitter. â€Å"Who does that?† he asked. â€Å"And that’s why I’m suspicious of your motives, Jon. That’s why I say I think you’re using it as brand management.† While the entire discussion is an entertaining read (and yes, the fake account was pulled down with the help of the Internet shaming these men into doing so), Ronson was clearly displeased with the idea that he was mostly upset about the fake account because it could hurt his personal brand. Wikipedia has some interesting language when talking about what personal branding is: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. It’s all about how you package yourself up. It’s as much about what you put in as what you leave out (which Ronson also talks about in chapter 11’s discussion on skewing Google search results to bury anything bad about you). In order for personal branding to work, you have to know who it is you want to present yourself to, and how you ought to appear. You can’t package yourself up if you don’t know what kind of package your desired audience prefers. You have to know what your â€Å"brand assets† are, and what â€Å"brand liabilities† might be floating around. You have to know how to control what is associated with you. For personal branding to work, know who you'll chat with, and how you'll appear.This, probably, is what put Ronson off. The idea of wrenching yourself this way and that to fit what people want of you instead of being who you are. Unfortunately, even if you don’t like the idea, your online trail is, by default, creating a personal brand. The things you say, post, create, and participate in are all being gathered into an easily found collection, compliments of the search engine. In some way, Ronson was correct: by messing with a person’s online brand (whether he wanted to call it that or not), you can participate in a kind of identity theft. Your personal brand is your online identity, and it is becoming a bigger and bigger part of your entire identity, including offline, every day. Personal Branding: What’s Your Type? Personal branding isn’t everyone’s cup of tea. No personal brand is ever purely honest in the sense that you live your entire life unvarnished for the world to see. Personal branding is very much â€Å"photoshopped† into fitting the niche we want to belong to and the identity that attracts the largest audience we are aiming for. Some of us are more comfortable with that than others. That’s where types come in. Type 1: Comfortable with personal branding. If you’re a Type 1, you’re a completely open book. You’re open for business 24/7, and anything you do online falls into place with a carefully constructed brand made up of you. You firmly believe that by putting everything out there, and being as real and personal as you can be, people will latch on and become die-hard fans. It’s likely you are right. However, even the most aggressive personal brand supporter understands that you have some elements of personality or interest that don’t fit the brand. You make business and content decisions according to what you feel fit the picture you are painting of yourself. I'm a type 1 personal brand. Check this out to find your personal branding strengths!Structure: The light table. Everything you do online must fit the brand you want to create. That means you must have a kind of â€Å"light table† in which you hold up everything against to see if it matches the brand you’ve outlined. Every comment you make, every piece of content you share, everything you write- it must align with your personal brand. You don’t get to be controversial and share or create contentious content, unless your brand is one of being controversial. Summation: How you want others to see and understand you is at the forefront of every business and content decision you make. Action: Always open, always on. If you’re serious about your personal brand, you’ll protect it at any cost. Its demise will affect your personal life and your very identity, since they are so closely connected. While you are always open and available for discussion, conversation, and engagement, you are also always on. If you’re an introvert, this is going to be tough. All that interaction with other people will drain you. If, however, you love people, this doesn’t seem so bad. Summation: Any person who connects with your personal brand, no matter the time or setting, gets your full attention. Type 2: Not comfortable with personal branding, but wanting to participate in content marketing. If you’re at all a bit like me, you’re not wholly comfortable thinking of yourself as a brand. Other marketers who are won’t understand your reluctance, but I get it. You want to tap into the power of content marketing because you have a product or service to sell online, but you don’t want to feel as if you are selling your soul. The key to making this work is to allow yourself to have a â€Å"multi-faceted† identity without feeling guilty about it. Enthusiastic Type 1’s will never preach a message you understand; they are always going to trumpet authenticity and always being connected to your fans. You must be able to take the things that they can teach you and still maintain an unbranded identity that you protect. Structure: Compartments. You’ll want to compartmentalize, including how you spend your day (e.g. definitive work times and personal time) and the kind of access you allow people online (e.g. personal contact only with people you are personally connected to). For example, I have a rule of no work or work-related conversation after 6 pm. I walk away from the computer, shut my office door, and go do other things. When I’m with family or friends, conversations with followers online cease no matter what time of day. No phone, no computer. This keeps that online brand from bleeding into the life I’m living with the people around me. You might have a blog that you use to create content in your niche, but a personal, unpublicized blog that you use to share vacation photos or rants on. Summation: Branded content stays in one section, personal content stays in another. Action: Defend the inner circle. You’ll want to create a clear separation between your â€Å"real† self and your â€Å"branded† self in how you behave online. This isn’t about being a hypocrite, or an excuse for horrid anonymous behavior. Instead, you’ve merely identified some boundaries and determined under what settings and which people can cross them. I'm a type 2  personal brand. Find your personal branding strengths in this post.It’s similar to compartmentalizing, but a more aggressive and protective approach the the very core of what you think you must protect in order to not feel like you sold out. This means you’ll probably have multiple social accounts, one with your branded name or personality and another that you use for people you connect with outside of the business realm. There are a few ways you can do this: Multiple social accounts. Restrictive privacy settings. Restrictions on over-sharing personal life. I have social accounts with my name, which readers of my content know, but I have other accounts with nicknames that I use with family and friends. The latter is where I spend most of my time and share the links that might not have anything to do with the brand image, instead thinking â€Å"hey, dad would think this is interesting† and using that as a motivation. On Facebook, I only add people I know personally as Friends, and limit conversation and access to many posts to an even smaller list of close friends. I do allow people to follow if they want. I firmly believe that the people I follow and the conversations I listen to can affect me, and not always in good ways. So I set the boundary to be one of people I know care about me as a person and aren’t arguing just because they want to. Summation: Aggressively protect your private life, even from well-meaning and eager fans. Type 3: Not comfortable with personal branding, and unable to participate in traditional content marketing. There are days when I tip toward Type 3, and I can fully see myself, someday, ending up in this category. For those of you who fit this description, that’s OK. You can still enjoy the creative benefits of blogging and creating online. Structure: Invisible cloak. Start by getting off of any social media account you don’t need. And by need, I would say you use it purely to connect to the actual people in your life who you care about. Your entire thinking will have to be, essentially, backwards to how online life is now seen. You can still enjoy many of the apps and sites, but you aren’t going to have an eye for creating images, sharing photos, or writing content that attempts to create a persona. You are unabashedly you, unplanned, unpromoted, unapologetic, unassuming. Summation: You don’t care if people see you, nor how they see you. You take no planned action to control either. Action: Close the gates. If you have any kind of online presence, even an unbranded one, the invading horde will always be clamoring at the gate. It’s the nature of the Internet. Take some practical steps to cut off the entrance. Turn off blog comments. Reduce social media accounts to bare minimum, if any. Use a nickname in forums and discussions, connected to a non-revealing email account. Don’t share your content on social media, or publicize it in any way. Avoid apps and other tools that have a social profile component built in (e.g. Disqus, WordPress’s Gravatar, etc.) In other words, break all the content marketing rules you’ve ever heard, and do it without guilt or expecting the same results you’d get if you followed them. You can do that if you want to. It’s OK. Create content for the joy you get in creating it, whether anyone sees what you create or not. It is more than OK to be indifferent to what people think of you, or if they think of you at all. You might be pretty lonely, and you probably won’t sell unless you have something so amazing that this severe level of exclusivity drives people mad to throw money at you, but you will, at least, avoid the sense of branding yourself. Summation: Avoid or deflect any involvement which seems draining or excessive, taking measures to reduce any opportunity for it to happen. I'm a type 3 personal brand. Read this post to find your personal branding strengths.What Does Your Personal Brand Look Like? Your personal brand can, of course, evolve. As I’ve gotten older, I’ve been less inclined to live so publicly online as I was ten or more years ago. I’ve also noticed that when people start out online with the goal to make a living there, they start as a Type 1. As their audience grows and their reputation and renown grow with it, the need for affirmation lessens and they slide toward Type 2. Then, when you become Elvis, you can be Type 3.

A Literary Analysis of Margaret Atwoods Happy Endings

In the story â€Å"Happy Endings† the author Margaret Atwood gives 6 scenarios in alphabetical order from A to F of how a couples life could play out over the span of their lives. In these six scenarios Atwood uses satire to emphasize how interchangeable and simple each couples life is. In this story Atwood uses character, style, and point of view to chastise the desire for the everyday common life and the concern for only the â€Å"whats† in life and not â€Å"how or why†. The use of flat characters in â€Å"Happy Endings† is one of the ways Atwood’s satirical tone is especially emphasized. The first characters introduced, Mary and John, are barely developed and we only learn simple details about their life that appears to be happy and comfortable. For example, we learn that they both have jobs but not what they do for these jobs. The narrator describes them as â€Å"worth while and remunerative jobs, which they find stimulating and challenging. † We also learn that they continue to enjoy their lives but are still not given any exciting details. For example, all the important aspects of their life are described by the narrator as â€Å"they buy a charming house†, â€Å"when they can afford live in help, they have two children. They turn out well. † â€Å"They go on vacations together. They retire† , â€Å"They both have hobbies they find stimulating and challenging. † Atwood uses this lack of detail to emphasize how flat and dull the characters are, building the idea that the main desire in life is focused on the â€Å"whats†. Throughout the different scenarios Atwood continues to use the writing style of repetition to make the point that the root of each story is the same. For example, almost everything in the characters lives throughout the six scenarios are described as â€Å"stimulating and challenging†, all the houses in the story are described as â€Å"charming†, and the real estate market is always mentioned. The most important thing that is repeated at the end of every story is that they all die, no matter what happened in their life, they all eventually die. Death is key to this story because regardless of the â€Å"whats† the characters have in life, Atwood wants to emphasize that death will always equal us out. For example, in scenario F these exact ideas are mentioned by the author â€Å"you’ll have to face it, the endings are always the same however you slice it† and â€Å"the only authentic ending is the one provided here: John and Mary die. John and Mary die. John and Mary die. † The third person objective point of view that this story is written in is what makes the characters so flat, the repetition so empty, and the story so simple. For example, a much more descriptive story in B is emotionally detached and flat because of how the author purposely lacks passion by writing, â€Å"Mary falls in love with John but John doesn’t fall in love with Mary. He merely uses her body for selfish pleasure and ego gratification of a tepid kind. † This statement is so emotionally loaded and could be very upsetting but the way its delivered, so fat and blunt, takes away the emotional attachment. The death as well in story B is a dark and heart breaking part but is also told so bluntly to remind you of death being the equalizer. For example, the author writes so easily about the death â€Å"Mary collects all the sleeping pills and aspirin she can find, and takes them and a half bottle of sherry. You can see what kind of woman she is by the fact that its not even whiskey. She leaves a note for John. She hopes he’ll discover her and get her to the hospital in time and repent and then they can get married, but this fails to happen and she dies. † The non-emotional way her death is described is an indicator of the flatness. The use of character, style, and point of view that Atwood uses to write this story gives you a real feeling of pity for these characters, only having horrible lows or average highs in their relationships. It appears that there is no great place to be in her story. Reading this story for the first time, the reader could assume Atwood has an obsession with bad relationships, boring average marriages, and death. The key to understanding what the author is trying to convey is realizing how the stories all link together and how they all lack the essence of excitement and desire. The author brings the idea that without focusing on the â€Å"how and why† of life and only focusing on the â€Å"what, what, what† will leave you with an average life. Reference Endings, and Margaret Atwood. 2016. Happy Endings. Goodreads. http://www.goodreads.com/book/show/28673445-happy-endings. Topics, Sample Papers Articles Online for Free. (2016). Happy Endings – Margaret Atwood. [online] Available at: http://studymoose.com/an-analysis-of-margaret-atwoods-happy-endings-essay [Accessed 21 Nov. 2016]. Happy Endings Summary. 2016. Www.Bookrags.Com. http://www.bookrags.com/studyguide-happyendings/chapanal001.html.

Family in UK Essay Example | Topics and Well Written Essays - 1000 words

Family in UK - Essay Example The definition of family has changed over the centuries for reasons that include both social and structural changes in the western world. The UK family structure has changed in the last 40-40 years.Initially, social scientists including anthropologists and sociologists agreed on various ‘conventional’ definition of family. One such definition was that of Murdocks in 1949, which stated, â€Å"A social group characterized by common residence, economic corporation, and reproduction. It includes adults of both sexes, at least two of whom maintain a socially approved sexual relationship, and one or more children, own or adopted, of the sexually cohabiting adults† (Settles, pp56, 1999). According to Coontz, the world family until the 19th century was commonly explained as a married couple, living with their co-resident children and distinguished from a household or more distant kin (Arnold, 2007, n.d). Therefore, the definitions stated above, and as described by the que stion have common themes, that of a union of a heterosexual couple (male and female) with recognized rights and obligations, and children. Heterosexuality is the sexual orientation to the persons of the opposite sex. This definition of the family is that of a nuclear family (Lamanna & Reidmann, pp3, 2006). However, at the turn of the 20th century, contemporary social scientists have challenged this definition of family. Various new definitions of family have emerged. There have been various phenomena, which have changed this traditional definition. During the 1900s, Western world had seen dramatic shifts in women employment, opportunities for sexual expression, and technological advances that have touched numerous aspects of the social life of individuals. In addition, the society of today is a dynamic one and families are adapting to meet the new demands of the world. This is because now change and diversity is the norm (Karraker & Grochowski, pp18, 2006). Many people because of a variety of factors have reconsidered the conventional definition of family. This may be because of increased awareness of human rights and equality, feminism, and the place of law. One other reason is due to the increased divorce rate that increased in the mid-fifties. This has led to the family including one divorced adult with another heterosexual adult, bringing up a custodial child (belonging to either adult) and children. Hence, one wonders about the boundaries of family (Settles, pp57, 1999). Families offer the need of intimacy, communication, problem solving and helping each other according to Karraker & Grochowski (2006). Grochowski’s concept of strategic living communities has expanded the traditional definition of family to include all such members who offer intimacy and love. In a way, families are regarded as proactive organism, and it should not be limited to rigid definitions and stereotypes. In this way, everyone has their own right to define who their family i s. It is highly independent on the individual (Karraker, Grochowski, pp18, 2006). Therefore, in the recent times, social scientists of different fields have challenged the conventional definition of family. Family is a very core concept in social sciences especially that in sociology. Hence, the paper will initially address the sociologists’ view of the conventional definition of family. In sociology, the family is regarded as the social institution. It is the key to primary socialization for children in society (Charles, pp. 1-2, 2004). Family life and work has transformed due to recent times in various countries. Hence, the issue of what a family consists of has been greatly talked about. In contemporary tines, the traditional definition is not synonymous to what families currently are. Today’s families include

PHL Response Paper #2 Essay Example | Topics and Well Written Essays - 750 words

PHL Response Paper #2 - Essay Example Perhaps the three factors that must be understood by businesses when it comes to proper corporate governance are the importance of authenticity or sincerity, the need for transparency or accountability and the essential quality of the golden rule. A corporation must develop a sense of authenticity if it expects a consumer base to believe its claims. However, authenticity, by its very nature, is not something that can actually be bought or conducted on a superficial level. As Matt Endriss, the CEO of Birkenstock says, â€Å"When you are honest only because honesty pays †¦ you risk forgetting the meaning of honesty. When you are socially responsible only because social responsibility pays, you lose any real sense of what responsibility means† (212). By bringing in the question of good behavior for monetary reward, corporations and their leaders reinforce the selfish and self-centered, what’s-in-it-for-me attitude that typically leads to corruption and abuse of the system found in the business world today. This principle can be seen in almost every office complex when employees and employers are constantly engaged in a tug of war of favors, extra effort for extra pay and so forth. At the same time, the consume r is able to see through the false ‘humanitarian aid’ provided by a company used primarily as a means of boosting profit. Yet they recognize the true humanitarian aid provided by a company that acts simply in genuine interest in improving conditions for others. This is the focus of John Maxwell’s work regarding ‘true trust’. As Maxwell points out, â€Å"proper governance built on the element of trust should develop connections with others based on action† (lecture, page 6) and this action should be sincere action if it is to have any meaning. Companies that work to develop transparency are more trustworthy than those who struggle to keep their activities hidden. This both assures the consumer as well as ensures

Operant Conditioning PS240 WK4 Term Paper Example | Topics and Well Written Essays - 500 words

Operant Conditioning PS240 WK4 - Term Paper Example Negative reinforcement occurs when a specific behavior is encouraged by the ceasing of a negative condition. Something negative is removed to entice the prevalence of a wanted behavior. Therefore, negative reinforcement seeks to encourage an individual by taking away something that they do not like. Like reinforcement, punishment is also viewed in terms of positive and negative. Positive punishment requires the presentation of a displeasing and unwanted stimulus. When an individual displays a negative behavior, they are presented with the displeasing stimulus immediately after, which helps to discourage the repetition of that behavior (Stangor, 2010). The purpose of positive punishment is to avoid being presented with the negative stimulus, which can only be done by ceasing the behavior. Negative punishment occurs when something that the individual finds enjoyable is taken away in response to unacceptable or unapproved behavior. This aspect of the punishment system is to avoid having that good thing removed, therefore prompting the individual to cease with their unwanted behavior. Operant conditioning has proven to be a very beneficial system in the daily lives of many individuals who wish to increase or cease entirely certain behaviors. In my personal life, operant conditioning has been useful in regard to my schoolwork and my need to put an end to detrimental procrastination habits. By implementing positive reinforcement into my study habits, I treat myself to a reward, which is primarily in the form of a break, after I have studied worked for a predetermined amount of time. I apply negative reinforcement by removing all distractions from around my work area. Anything that can aid in my procrastination is moved out of my grasp and line of vision. Positive punishment comes in the form of increased study time if I slack off. The more that I procrastinate, the more that I have to work. As for a negative

How far does the murder of King Dunkan affect Lady Macbeth and how is Essay

How far does the murder of King Dunkan affect Lady Macbeth and how is this shown in the play - Essay Example At the end the memories of her bloody hands actually push her to take her own life. Lady Macbeth is unable to overcome the guilt associated with the murder of King Duncan. Macbeth for driven by his wife to commit the crime. Lady Macbeth desperately wants her husband to be Kind and she asks the â€Å"aids of spirits† (I, v) to assist her in her wish for the throne. Lady Macbeth summons the â€Å"sprits that tend on mortal thoughts† to come and fill her with â€Å"direct cruelty† (I, v). She is portrayed as having no moral values and boundaries in fulfilling the prophecy for Macbeth to be a King. She is willing to throw away her moral principles in the name of gaining the titles of queen. King Duncan is invited to Macbeth’s castle and Lady Macbeth has already prepared her malevolent act. After murdering King Duncan Macbeth returns to his wife seeing that her husband is nervous Lady Macbeth says: â€Å""Why, worthy thane, You do unbend your noble strength, to think So brainsickly of things" (II, ii). It is obvious that Macbeth is struggling with his morality and sanity, but not Lady Macbeth. While Macbeth is paralyzed with horror, she is totally in control of herself and comments: â€Å""My hands are of your colour; but I shame / To wear a heart so white" (II, ii). Here Lady Macbeth is more ruthless than her husband. Her hands are also red from King Duncan’s blood, but she does not have while heart – meaning that her heart has blood in it, because she is strong and not a coward. After the murder, Lady Macbeth takes all actions to turn aside the suspicion over her husband and herself. Her words rhyme here, which show her deep thoughtful reactions to what had happened after the murder of King Duncan. Her philosophical reflections about life indicate that she is not as happy as she had believing she would be. She got what she wanted, but then she is still not content. Her second thought addresses her real wishes now after the death of King

Thomas Hobbes Ieviathan Essay Example | Topics and Well Written Essays - 1250 words

Thomas Hobbes Ieviathan - Essay Example Always he based his argument on the violent deaths of men on the hands of another man. He believed that the only way natural laws could work was only by submitting the commands t the sovereign. Thomas Hobbes, Leviathan, Oxford 1996 Thomas Hobbes has his own reputation on political philosophy. He is widely known to be a thinker with so many interests in political philosophy. In the world of philosophy, Thomas H. is widely known for his defense on a wide range of issues that included Naminalist, empiricist, and materialist views in contrast to republic. In history too, he is also known to have translated Thucydides History of the Peloponnesian war in to now English which saw him later write his own history on the long parliament. Generally, Thomas H. is widely known for his participation in his intellectual life.1 His vision of the world is original and still relevant to the contemporary politics. His main concern is majorly the problems of the social and political order, which is how human beings can live together without fear or civil conflicts in our societies. He has ever insisted in giving our obedience to an account able sovereign person or group to determine every social political issue. Otherwise, what awaits us is a state of nature, which more closely resembles a civil war whereby everybody in any society is in a state of fear. It is due to Hobbes interpretations, which lead to so many controversies as to whether he sees human beings as merely egoistic or purely self-interested. He goes on to posits unconnected and primitive state of nature whereby men have the natural proclivity to hurt another man and have rights over everything even to one another’s body. This is what making me defends Hobbes in his argument whereby powers should be rested on the sovereign state. Power is entrusted to a certain group who ensures that there is law and order in that state and no civil wars2. In the early 1640s, this is the time when Hobbes started making an impac t with most of the philosophical writings and one of his own was the elements of law, whereby he started with the developments of the workings of the human mind and language also the political matters. One of his first published books on philosophy was the De Cive published in 1642, which encompasses three main aspects, which included Empire, Liberty, and religion. Later when in France Hobbes then wrote Leviathan and this book was published in 1651. Leviathan basically comprises of matters of scriptural interpretation and it is in this book where majorly his work evolves in. Leviathan is a book written by Thomas Hobbes during the civil war. Its concerns are basically on the society and the legitimate government hence taken as one of the examples of the social contract theory. He argues that social unity and civil peace can only be achieved through the establishment of a commonwealth through the social contract. This common wealth is then ruled by either a sovereign power or even a s ingle ruler who provides security to the common wealth. He is a man who has lived in fear, which then eventually led him to write the leviathan. In his book, He set out the foundation of states plus the legitimate governments, which are said to have originated from the social contract theory3. This book is known to have been written during the English civil wars. It was as a result of these evil

Operant Conditioning PS240 WK4 Term Paper Example | Topics and Well Written Essays - 500 words

Operant Conditioning PS240 WK4 - Term Paper Example Negative reinforcement occurs when a specific behavior is encouraged by the ceasing of a negative condition. Something negative is removed to entice the prevalence of a wanted behavior. Therefore, negative reinforcement seeks to encourage an individual by taking away something that they do not like. Like reinforcement, punishment is also viewed in terms of positive and negative. Positive punishment requires the presentation of a displeasing and unwanted stimulus. When an individual displays a negative behavior, they are presented with the displeasing stimulus immediately after, which helps to discourage the repetition of that behavior (Stangor, 2010). The purpose of positive punishment is to avoid being presented with the negative stimulus, which can only be done by ceasing the behavior. Negative punishment occurs when something that the individual finds enjoyable is taken away in response to unacceptable or unapproved behavior. This aspect of the punishment system is to avoid having that good thing removed, therefore prompting the individual to cease with their unwanted behavior. Operant conditioning has proven to be a very beneficial system in the daily lives of many individuals who wish to increase or cease entirely certain behaviors. In my personal life, operant conditioning has been useful in regard to my schoolwork and my need to put an end to detrimental procrastination habits. By implementing positive reinforcement into my study habits, I treat myself to a reward, which is primarily in the form of a break, after I have studied worked for a predetermined amount of time. I apply negative reinforcement by removing all distractions from around my work area. Anything that can aid in my procrastination is moved out of my grasp and line of vision. Positive punishment comes in the form of increased study time if I slack off. The more that I procrastinate, the more that I have to work. As for a negative

Thomas Hobbes Ieviathan Essay Example | Topics and Well Written Essays - 1250 words

Thomas Hobbes Ieviathan - Essay Example Always he based his argument on the violent deaths of men on the hands of another man. He believed that the only way natural laws could work was only by submitting the commands t the sovereign. Thomas Hobbes, Leviathan, Oxford 1996 Thomas Hobbes has his own reputation on political philosophy. He is widely known to be a thinker with so many interests in political philosophy. In the world of philosophy, Thomas H. is widely known for his defense on a wide range of issues that included Naminalist, empiricist, and materialist views in contrast to republic. In history too, he is also known to have translated Thucydides History of the Peloponnesian war in to now English which saw him later write his own history on the long parliament. Generally, Thomas H. is widely known for his participation in his intellectual life.1 His vision of the world is original and still relevant to the contemporary politics. His main concern is majorly the problems of the social and political order, which is how human beings can live together without fear or civil conflicts in our societies. He has ever insisted in giving our obedience to an account able sovereign person or group to determine every social political issue. Otherwise, what awaits us is a state of nature, which more closely resembles a civil war whereby everybody in any society is in a state of fear. It is due to Hobbes interpretations, which lead to so many controversies as to whether he sees human beings as merely egoistic or purely self-interested. He goes on to posits unconnected and primitive state of nature whereby men have the natural proclivity to hurt another man and have rights over everything even to one another’s body. This is what making me defends Hobbes in his argument whereby powers should be rested on the sovereign state. Power is entrusted to a certain group who ensures that there is law and order in that state and no civil wars2. In the early 1640s, this is the time when Hobbes started making an impac t with most of the philosophical writings and one of his own was the elements of law, whereby he started with the developments of the workings of the human mind and language also the political matters. One of his first published books on philosophy was the De Cive published in 1642, which encompasses three main aspects, which included Empire, Liberty, and religion. Later when in France Hobbes then wrote Leviathan and this book was published in 1651. Leviathan basically comprises of matters of scriptural interpretation and it is in this book where majorly his work evolves in. Leviathan is a book written by Thomas Hobbes during the civil war. Its concerns are basically on the society and the legitimate government hence taken as one of the examples of the social contract theory. He argues that social unity and civil peace can only be achieved through the establishment of a commonwealth through the social contract. This common wealth is then ruled by either a sovereign power or even a s ingle ruler who provides security to the common wealth. He is a man who has lived in fear, which then eventually led him to write the leviathan. In his book, He set out the foundation of states plus the legitimate governments, which are said to have originated from the social contract theory3. This book is known to have been written during the English civil wars. It was as a result of these evil