Essay on The Hard Rock Company - 2194 Words

The Hard Rock Cafà © (HRC) and the Hard Rock Hotels / Casinos is a highly successful series of ventures that serves up fun, music, food, nostalgia and beverage. The HRC is also famous for its music collectibles, including guitars used by icons in the industry (i.e. Madonna, Jimi Hendrix, etc), fashion merchandise, live concerts, and Hard Rock Live performance venues. The first Hard Rock Cafà © was opened on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, HRC became well known and successful almost immediately. Tigrett went out and opened HRCs in New York City, Boston, Washington D.C., Dallas, Orlando, Paris and Berlin, while Morton developed HRCs in Chicago, Houston, San Francisco and Los Angeles. Various†¦show more content†¦Also, 48% from its revenue come from retail merchandise. Hard rock Cafà © strategy has changed over time since 1971. It has moved from a London small cafà ©, to food plus entertainment, to food plus an experience. â€Å"Restaurant-goers don’t just want a meal; increasingly, they want an experience, and Hard Rock’s operation strategy is designed to provide that experience.†  ² HRC claims its mission is â€Å"to spread the spirit of ‘rock ‘n’ roll by creating authentic experiences that rock.†  ¹. Their success and growth come from adopting this experience strategy. While a first-time customer spreads the mustard and ketchup on a thick juicy hamburger, and takes that first sip of a frozen margarita, he or she should read the HRC motto, just below the mission statement. The idea of HRC is to â€Å"Love all – Serve All,† and moreover, â€Å"All is one†¦Save the Planet†¦Take time to Be Kind.† Those are some pretty radical ideas – a for-profit corporation reminding people to be â€Å"kind† and to â€Å"save the planet† – when it comes to comparison of HRC with other restaurant chains. But it would appear that companies like HRC and Starbucks, that go out of their way to publicize and advocate for the urgent environmental needs of the planet and the needs of less fortunate people, have had a powerful influence on other restaurants. Chili’s for example is â€Å"proud to support St. Jude Children’s Research Hospital†  ³.Customers can use crayons at Chili’s restaurants to drawShow MoreRelatedFrom Your Knowledge of Restaurants, from the Video, from the Global Company Profile That Opens This Chapter, and from the Case Itself, Identify How Each of the 10 Decisions of Operations Management Is Applied at Hard Rock Cafe.3040 Words   |  13 PagesOperational Management Fields of Hard Rock Cafe Operation management is an academic field of study that focuses on the effective planning, scheduling, control and use of service firm and their operations as show by the case study of the Hard Rock Cafà ©. The operational management synthesizes concepts that have been produced from all other departments such as quality management, accounting, information systems and inventory among others. To ensure that the company has sustenance in the business, itRead MoreHard Rock Cafe Case Study1435 Words   |  6 PagesHard Rock Cafà ©, a successful theme restaurant, a global competitor, and a phenomenon opened on June 14, 1971 in England. After a decade, in 1988, Hard Rock Cafà © relocated its headquarters to Orlando, Florida and has since then, expanded its location to more than 40 Cafà © and employee 75% of their employees throughout the United State. While serving more than 100,000 meals each day, Hard Rock Cafà © chefs are adapting to the change of new taste and music as they continue to gain 45 plus years to theirRead MoreHard Rock Cafe Om Case Essay654 Words   |  3 PagesMANAGEMENT: Identify how each of the 10 decisions of operations management is applied at Hard Rock Cafà ©. TOURO UNIVERSITY INTERNATIONAL GEORGE L. HALL MODULE I CASE ASSIGNMENT OPM 300 INTRODUCTION TO OPERATION MANAGEMENT DR. ROGER B. RENSVOLD DR. GARY HANNEY 18 AUGUST 2008 Identify how each of the 10 decisions of operations management is applied at Hard Rock Cafà ©. Hard Rock Cafà © has had a very high brand recognition percentage throughout the world becauseRead MoreElastic Paper1744 Words   |  7 PagesEvery company tries to one up the next person by using creative approaches to intrigue each consumer when they are on vacation. Since we do live in Vegas, how does that work? Every structure is owned by this guy or that guy, and that’s where loyalty comes into play. My job, Hard Rock Cafà © has everything possible for an independent company. Hard Rock Cafà © continues to grow and flourish without changing the purpose of the cafà ©, â€Å"To create the spirit of rock and roll by using innovation† (Hard RockRead MoreHow to Hard Rock Cafe Success1396 Words   |  6 PagesHard Rock Cafà © is a success story in operation management. From its very first London pub in 1971, after 39 years of existence Hard Rock cafà © continued expanding and succeeding in many different countries. This paper will discuss how the 10 decisions of the Operation management were made on Hard Rock Cafà © as well as operation management challenges and opportunities confronting Hard Rock Cafà © when considering an expansion of its business in Hanoi. 1. Critically evaluate the operations managementRead MoreOperation Management at Hard Rock Cafe Essay1116 Words   |  5 Pagesfirst Hard Rock Cafà © opened its doors in London, England. The small pub soon became a popular attraction with its rock ‘n’ roll memorabilia. It is now located in 40 different countries with 121 restaurants. To have become such a success, management has carefully applied the 10 decisions of operation management. First, in order to provide the best experience for customers, human resources, carefully chooses the staff it hires for their passion of music and their desire to serve. Hard Rock Cafà ©Read MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 Pagesvirtual stores on the Internet. In our case the Hard Rock Cafà © operates in 38 countries throughout the globe. The Cafà ©Ã¢â‚¬â„¢s of the Hard Rock chain are located in: Hawai, North America, Mexico/Central America, Caribbean, South America, Europe, Middle East, Asia, Japan and Australia/Oceania. Hard Rock Hotels are located in the following cities throughout the world: Bali, Chicago, Orlando, Pattaya and San Diego. In the near future (2010-2012) new Hard Rock Cafà ©Ã¢â‚¬â„¢s will be opened in Atlanta, Hungary,Read MoreHard Rock International - Crm1613 Words   |  7 PagesHard Rock International Executive Summary Hard Rock International is chain of cafà ©s, hotels, casinos, and theme parks spread across 53 countries. It has the world’s largest collection of rock ‘n’ roll memorabilia that the customers can see when they visit any of Hard Rock’s locations. Hard Rock’s main business model was built around a customer-centric approach. As the business was growing, the customer queries were hitting the numbers close to 56000 inquiries annually; a number that was gettingRead MoreHi Guys677 Words   |  3 PagesAnswering the questions on the text: Hard Rock Cafe - Forecasting 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. Hard rock cafà © divide the forecast in long term methods where the expectations are to establish a better capacity plan and short term methods where they look for good contracts with suppliers for leather goods (clothes etc.) and definately to be more negotiable with the suppliersRead MoreThe Logistics Of Mcdonald s Supply Chain983 Words   |  4 Pageslogistics of McDonald’s is divided into three phases just like in most other companies. Inbound logistics phase involves the activities that take place between the delivery of supplies and their storage. The next phase is where the operation processes take place. Usually, it involves activities that create the end product, ensuring that its quality meets the customer’s expectations. Capacity Planning For both Hard Rock Cafà © and McDonald’s, the major bottleneck is the time taken in the operation

Forensic Anthropology In War Crimes. The End Of The Twentieth

Forensic Anthropology in War Crimes The end of the twentieth century was a particularly dark time in history in regards to human rights abuses and genocide. In 1948, the United Nations proposed and approved the Convention on the Prevention and Punishment of the Crime of Genocide (CPPCG). This convention, put into force in 1951, confirmed that genocide, whether committed in time of peace or in time of war, is a crime under international law and that the contracting parties would undertake actions to prevent and to punish (OHCHR, 1948). Since the enactment eight such atrocities have been investigated. These investigation require the key role of a forensic anthropologist. The role that a forensic anthropologist plays in â€Å"excavating mass†¦show more content†¦The United Nations established this international law against genocide after the appalling Nazi genocide in hope to prevent future genocides. However, the end of the twentieth century proved that a law was not enough. The collapse of the State of Yugoslavia lead to ethnic cleansings. Rwanda became chaos with Hutus killing the Tutsi ethnic group in mass murders and internment camps (Morgan, 2011). â€Å"It seemed that the twentieth century, one of the most violent in human history, was ending in an orgy of state-sponsored atrocities† (Morgan, 2011). Forensic anthropologists and their team play a very important and very difficult role in investigating genocide. Standard training and protocol forensic anthropologists typically taken when excavating and analyzing murders do not provide a lot of guidance on the specific evidence needed to convict those responsible for genocide (Morgan, 2011). As there are more and more forensic anthropologists entering the field of genocide investigation and mass grave exhumations the need to develop standards and protocols specifically related to excavations, exhumations, and examinations of mass graves and genocide is growing (Stover and Shigekane, 2002). â €Å"There is no court-accepted protocol or standard for the excavation of a mass grave† (Haglund, 2001). In order to ensure the findings are admissible in the International Criminal Court, the protocol must be consistent in theShow MoreRelatedPsychology Ncert Book 1 Chapter Notes11190 Words   |  45 Pageshumans themselves. Perhaps, you have asked why a 9/11 or war in Iraq happened. Why innocent people in Delhi, Mumbai, Srinagar or in the North-East have to face bombs and bullets? Psychologists ask what is in the experiences of young men which turn them into terrorists seeking revenge. But there is another side to human nature. You may have heard the name of Major HPS Ahluwalia, paralysed waist down because of an injury he suffered in a war with Pakistan, who climbed the Mt. Everest. What moved himRead MoreOrganisational Theory230255 Words   |  922 PagesFigure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 7.1 Figure 7.2 Figure 8.1 Figure 8.2 Figure 9.1 Figure 9.2 Figure 1 0.1 Figure 10.2 Figure 10.3 Figure 10.4 Clegg’s postmodern versus modern organizational forms Duchamp’s fountain Pruitt-Igoe and the end of modernity Panopticon blueprint by Jeremy Bentham, 1791 The process of making meaning – a symbolic interactionist approach A trajectory of change Organic architecture: Harvard Graduate School, 1951 Aggressive capitalism: Canary Wharf, London CromfordRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagestechnology. This text allows the instructor to balance the use of computers and calculators in a manner consistent with his or her philosophy and presents the power of the calculator in a series of Graphing Calculator Explorations. These are placed at the end of each chapter, unobtrusive to those instructors whose technology preference is the computer while still accessible to those instructors and students comfortable with graphing calculator technology. As with computer packages, our exposition avoids

Database Trends That Will Take The Spotlight This Year

Five Database Trends That Will Take the Spotlight This Year There’s no getting around the fact that we are in the data age. Data is coming at us from all directions, and in all sorts of shapes and sizes. As technology leaders, we’re tasked with answering complex questions like: How are we going to process all this information? How can we make it more accessible? And how will we benefit from it? To further complicate things, new technologies and trends are coming out of the woodwork everyday. Hundreds of incumbents and startups alike are adding new features, building on top of emerging open source projects, and claiming to be the next big thing. Within the Hadoop ecosystem, there are (at least) eleven open source projects alone. And making sense of it all is the last thing you want spend your spare time on. To help bring some clarity and peace of mind, we’ve compiled a list of data trends and movements that you can expect to see in 2015, and withstand for the long term. Here are the five database trends that will take the spotlight this year: In-Memory Computing Becomes Widespread Dropping prices, undisputed performance, and untapped business value will drive the widespread adoption of in-memory computing. Microsoft recently announced it’s G-series for cloud instances that go up to 32 cores and 448 GiB of RAM at a cost of $8.69 per hour. As of right now, Amazon’s R3 comparable instance is $2.80 per hour for 244 GiB of memory with 32 CPU cores, and Google’s highShow MoreRelatedMobile Application Development : The Mobile Improving System1152 Words   |  5 PagesThis project involves the mobile application development using the swift programming language in IOS which includes advanced functionalities such as speech recognition with voice transcription and search functionality using the built in â€Å"Spotlight† search function. Users are able record their memories that they have for a particular photo from their gallery. 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Shareholder value and the success of the firm can be significantly affected by executive performance. Hence, understanding the advantages and costs of the current trends in executive compensation is crucial to the compensation committee of a Fortune 500Read MoreEssay on Digital Media and Society5371 Words   |  22 PagesFinal exam study Digital Media and Society Week 1 What this class is about†¦ * Humans exchanging meaning * Through messages, by innovating using devices originally intended for corporate and government data management... computers * The debates about emerging media * How these debates are important to you profession development * You are a†¦ knowledge worker Field labels * New communication technology * New media * Digital media Article: how is work changing

Julius Caesar Essay Brutuss and Antonys Speeches

Brutuss and Antonys Speeches in Julius Caesar nbsp; William Shakespeares Julius Caesar is a tragic story of the dog and the manger.nbsp; After Caesar is killed Mark Antony, a good friend of Caesar, plots to revenge his bloody death.nbsp; He knows there is strength in numbers, and through a speech at Caesars funeral, Antony plans to win the crowd of Rome and turn them against Brutus and the other conspirators.nbsp; Cassius is one of the leading conspirators and is weary of Antony; Brutus is confident that there is nothing to fear, but he speaks before Antony at the funeral just to be safe.nbsp; These two speeches, vastly different in message but similar in delivery, move the emotions of the people.nbsp; Brutuss and Antonys†¦show more content†¦nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Despite these drastic differences, the two orations are similar in a way essential to their effectiveness.nbsp; Brutus and Antony demand audience participation by asking questions and making comments they know will spark fire in the hearts of the Roman people.nbsp; After providing his explanation for the extermination of a dangerously ambitious tyrant, Brutus questions the people as to whether or not he has offended anyone or if anyone disagrees with his ideals.nbsp; He is such an authority figure, though, and he knows no one will stand up to him because the people find safety within the mass.nbsp; He dares anyone to defy him, ...I pause for a / reply (Act III, scene ii, lines 34-5).nbsp; The people reply, None, Brutus, none! (Act III, scene ii, line 36).nbsp; Once he knows he has won the people, Brutus states that he has the same death for himself (the same death as Caesar) when it will benefit Rome.nbsp; To this, the people re ply with shouts ofShow MoreRelatedJulius Caesar by William Shakespeare2100 Words   |  9 PagesIn the play Julius Caesar by William Shakespeare, Mark Antony is depicted as a better leader than Brutus, due to his cunning use of rhetoric when addressing the plebeians after Caesar’s death. This essay will be divided into two sections to explore the ways in which Antony is depicted as better leader. The First section will contextualise the extracts used for analysis, and compare Brutus’s pedestrian speech with Mark Antony’s impressive oratory. This will be done by defining what rhetoric is, and

Prom Nights from Hell Chapter Ten Free Essays

It worked perfectly. Almost. There were six guards blocking the exits and another four at the door, checking everyone as they left. We will write a custom essay sample on Prom Nights from Hell Chapter Ten or any similar topic only for you Order Now Ten total. All in body armor and masks, explaining patiently that there had been a bomb threat and it was important to evacuate as quickly as possible. No one questioned why they were armed with the automatic weapons they kept using to push the crowd along. No one except Dr. Trope, who went up to one of them and said, â€Å"Young man, I ask you to keep your weapons away from my students,† distracting him just long enough for Miranda and Sibby to get swallowed into the middle of the crowd. They’d navigated by the first two storm troopers, with only two left when Ariel yelled, â€Å"Dr. Trope? Dr. Trope? Look, there she is, Miranda Kiss. I told you she crashed the prom. She’s right there in the middle. You have to-â€Å" Four men with automatic weapons suddenly swiveled and waded into the mass of students. Miranda whispered, â€Å"Duck,† to Sibby and the two of them bobbed beneath the surface of the crowd, crawling back into the Great Hall. Behind her she heard Dr. Trope saying, â€Å"Where is she? Where did she go? I’m not leaving one of my pupils in there.† And the storm trooper saying, â€Å"Please, sir, you need to evacuate. We’ll find her. Rest assured.† Miranda decided that if she got out of this alive, she’d be a lot nicer to Dr. Trope. If. She dragged Sibby over to Old Faithful and said, â€Å"In there. Now.† â€Å"Why can’t I hide in the White House? Why does it have to be in the volcano?† â€Å"I might need part of the White House. Please, just do it. They won’t be able to make you out if they have night goggles.† â€Å"What about you? You’re wearing white.† â€Å"I match the decorations.† â€Å"Wow, you’re really good at this. This planning stuff. How’d you learn how to-â€Å" Miranda was wondering the same thing. Wondering why as soon as she’d heard the announcement some part of her brain had started measuring her distance to the exits, looking around for weapons, watching the door. Her senses going into overdrive was a relief; it meant some of her powers were cooperating. But did she have the strength to take on ten armed men? The most she’d ever taken on at one time before was three, and they hadn’t been toting machine guns. She’d have to be crafty rather than direct. She said to Sibby, â€Å"Give me your boots.† â€Å"For what?† â€Å"To get rid of some of our competition so we can get out of here.† â€Å"But I really like these-â€Å" â€Å"Give them to me. And also a rubber bracelet.† Miranda set her trap, then held her breath as a guard approached. She heard him say into the walkie-talkie, â€Å"Southwest pillar. I’ve got one,† and saw the ribbons stir as he used the butt of his gun to push them aside. Heard him say, â€Å"What the-â€Å" And fired George Washington’s sugar nose at him with the slingshot she’d made out of Sibby’s rubber bracelet and a fork. All her target work paid off because it hit him at exactly the right point to send him plunging forward. He went down headfirst just hard enough to be disoriented and docile while she tied his hands and feet with the ribbons from the pillar. â€Å"I’m really sorry,† she said, flipping him over to gag him with a piece of dinner roll, then smiled. â€Å"Oh, hi, Craig. Not your day, is it? I hope your head’s feeling better. What? It’s not? It will. Try rubbing some insta-hot on your wrists and ankles when they untie you. Bye.† She’d just grabbed the boots she’d used at the base of the column as a decoy when she heard another guard coming fast from her left. She threw a boot at him Frisbee style and heard a satisfying swack as he fell down, too. Two down, eight to go. She was apologizing to the one she’d hit with the shoe, who was out cold-it was nice to know ankle boots were good for something-when the walkie-talkie on his belt came to life. â€Å"Leon, this is the Gardener. Where are you? State your position. Copy?† Miranda picked up the unconscious guard’s walkie-talkie and said into it, â€Å"I thought your name was Caleb Reynolds, Deputy. Why the Gardener stuff? Or, as my friend likes to call you, Plant Boy.† A crackle. Then Deputy Reynolds’s voice through the walkie-talkie. â€Å"Miranda? Is that you? Where are you? Miranda?† â€Å"Right here,† she whispered in his ear. She’d snuck up behind him, and now as he turned, her arm came around his neck with the heel of the boot pointed at his throat. â€Å"What are you stabbing me with?† he asked. â€Å"All you need to know is that it’s going to cause you a lot of pain and probably a bad infection if you don’t start telling me how many people there are here and what their plan is.† â€Å"There are ten in here, five more watching the exits outside. But I’m on your side.† â€Å"Really, Gardener? That’s not how it looked at the house.† â€Å"You didn’t give me a chance to talk to the girl.† â€Å"You’re going to have to do better than that. I’m not a mix tape, you can’t play me.† â€Å"Do you have any idea what she is?† † What she is? Not really.† His heart rate sped up now. â€Å"She’s a real-life flesh-and-blood prophet. The Cumean Sibyl. She’s one of ten people who between them supposedly know and can control the whole future of the world.† â€Å"Wow. I thought she was just an annoying fourteen-year-old with wild hormones.† â€Å"The Sibyl operates through different bodies. Or that’s what they think. These people I’m working with. Wack jobs. They pretend they want to protect her, keep her prophecies from being exploited by the unscrupulous, but I think they’re actually into extortion. I heard one of them say they could ransom the girl for eight figures.† His heart rate slowed as he talked. â€Å"My job was to find out where she was supposed to be picked up, so they could send someone there with some trinket of hers to show we had her, and get the Overseer to pay up.† Miranda didn’t like the sound of the word trinket at all. â€Å"But you weren’t going to?† â€Å"They’re just using this religion stuff as a cover for their greed. It’s disgusting. I’m all set to stop them, and then you†-getting agitated, his heartbeat spiking-â€Å"you come along in the middle and mess it up.† Miranda knew he was genuinely angry. â€Å"Stop them how?† â€Å"I was supposed to be getting the location of her pickup place from her, right? When you crashed in, I was going to tell her what to say, a place I’d picked out with the task force, then when the wackos went there, they’d be picked up by the police. Meanwhile I’d get the Sibyl safely to the real rendezvous. But you come in and blow it. Months of police work down the tubes.† His heartbeat was slow and even again. Miranda let him go. â€Å"I’m so sorry,† she said. He turned to scowl at her, changing it to a half smile when he saw what she was wearing. â€Å"Nice look on you.† He paused for a second, then said, â€Å"You know, there’s a way we could still make this work. Do you have another outfit like that?† â€Å"My skating uniform? Yeah. But it’s not the same color. It’s more blue.† â€Å"That doesn’t matter as long as it’s close. With you two dressed as twins we’ll be able to fool them into thinking that you’re the Sibyl, use you as a decoy while we sneak her out to safety.† Talking quickly, he outlined the rest of his plan. Miranda said, â€Å"It would be better if we wore the wigs and masks, too. To complete the disguise.† â€Å"That’s right. Perfect. Go toward the employee entrance, the one you used to sneak in. There’s someone guarding the outer door but there’s a door on the left that is clear. It goes to an office. I’ll deal with these guys and then come-â€Å" He stopped talking, lifted his gun, and fired behind her. Turning, Miranda saw he’d shot one of the guards. â€Å"He saw us together,† he told her. â€Å"I couldn’t let one of those bastards get you or tell the others. I’ll distract them, keep them over here. You get the Sibyl, change, and wait for me in the office.† She was already moving away when she paused and said, â€Å"How did you find us?† His heartbeat slowed. â€Å"Put out a bulletin on your car.† â€Å"I should have thought of that,† Miranda said, then took off as he radioed, â€Å"Man down-man down.† Sibby was frantic when Miranda got back to her. â€Å"What happened? Did you get shot?† â€Å"No. I got us a ride out of here.† â€Å"How?† Miranda explained as they changed, then skirted the edges of the Great Hall toward the director’s office. As they moved, she heard Deputy Reynolds barking orders to the guards, keeping them busy in other parts of the room, saying at one point, â€Å"No, don’t turn on the lights-that will give them an advantage!† At another, heard a grunt of pain that sounded like someone being knocked out. She was impressed. They reached the director’s office without running into anyone. Sibby sat in the desk chair. Miranda was pacing, walking back and forth to the ticktock of the big clock on the director’s mantelpiece, picking up and putting down objects, a crystal bowl, a box of stationery, weighing them in her hand. A family picture of a man, woman, two small boys, a dog sitting together at the edge of a pier with the sun setting behind them. The dog was wearing someone’s hat, a real full member of the family. A hand came down in front of the picture. â€Å"Hello, Miranda? I was asking you something?† Miranda put the picture down. â€Å"Sorry. What?† â€Å"How do you know you’re right about him?† â€Å"I just do. Trust me.† â€Å"But if you’re wrong-â€Å" â€Å"I’m not.† The clock ticked. Miranda paced. Sibby said, â€Å"I hate that clock.† Tick. Pace. Sibby: â€Å"I’m not sure I can do this.† Miranda stopped and looked at her. â€Å"Of course you can.† â€Å"I’m not brave like you.† â€Å"Excuse me? The girl who got-how many guys is it now? Twenty-three?† â€Å"Twenty-four.† â€Å"Twenty-four guys to kiss her? You’re brave.† Miranda hesitated. â€Å"Know how many guys I’ve kissed?† â€Å"How many?† â€Å"Three.† Sibby gaped at her, burst out laughing. â€Å"Gods, no wonder you’re so repressed. This had better work or you’ll have had one seriously sad life.† â€Å"Thanks.† How to cite Prom Nights from Hell Chapter Ten, Essay examples

Discussion of Integrated Marketing Communications in Samsung

Question: Discuss about theIntegrated Marketing Communicationsfor Samsung. Answer: Background The report discusses about the evaluation of Integrated Marketing Communication programs taken up by Samsung for recreating the image of the brand after the battery explosion case of Samsung Galaxy Note7. The campaigns are organised in order to regain the confidence of consumer. Recently, Samsung faced a decreased market share after the battery explosion case in Note 7 and after this Samsung has developed a campaign called Commitment to Quality which was ineffective. Strategy Statement The strategy statement of Samsung is to create its brand value among the top 5 global players in the industry and to regain its consumer confidence back by communicating well with the customers. Brand Positioning of Samsung After the case of battery explosion in Samsung Galaxy Note 7, Samsung came up with a campaign Commitment to Quality in which it shows how Samsung has taken actions and commitment to check why the issue occurred. They uploaded a video on social media to show what steps they have taken for ensuring the safety and security of the customers. They showcase that they constantly try to introduce new products and innovative technologies so that customers get something new everytime. The brand regularly promotes its products for gaining popularity and to gain loyalty from the customers (Spence, 2016). It can also be represented through a perceptual map which shows how target customers view the competing alternatives in the market in a visual format (Yumusak, Yilmaz Gungordu, 2016). Figure 1: Perceptual map for Samsung The perceptual map given above shows that Samsung is an innovation led brand which always provides exciting and trendy features to its customers. It believes in providing something new always which keeps it on the top position in the eyes of the customers (Yumusak, Yilmaz Gungordu, 2016). Objective of the Message The objective of the message floated in the video on You Tube was to make people believe that the brand care for its customers. The video shows this by focussing on the Quality assurance and by making the customers believe that safety has always been the priority of the company. It started a research on big scale to know the actual reasons behind the battery explosion. It also aims at showing that Samsung has invested a lot just for the sake of safety and security of the customers so that they can get best products from Samsung. Target Audience The target audience for Samsung and its promotional campaign are the ones who suffered from the battery explosion crisis and lost their trust from the brand. The target audience also include the customers who were interested in the buying the products of Samsung but switched to other brand after the case. The brand wants to regain the trust and loyalty from its existing customers and want to attract potential customers in the market who are in search of innovative and quality smartphones (Samsung Newsroom, 2016). The customers wanted exchange or refund for their Galaxy Note 7 handsets when the case of explosion came into their knowledge. The brand success affected a lot and it seems like Samsung will have to invest years in gaining the popularity and loyalty back. The customers reacted instantly when the company declared 100% recall for the sets. There was 96% recall of handsets within three months. The customers were diverted for buying the products of other company like Sony and Apple (Griffiths Kamouni, 2017). The company wanted to make the target audience feel that the company is always dedicated for the safety of its customers. Samsung wanted to be known as the innovative and smart company among its customers (Shivali, 2016). It wants to regain its image as the top most smartphone brand across the world. Samsung recalled the sets to make sure that the customers feel valued. The company wanted the customers to feel that the company is transparent with them and shared the research and its findings with the customers so that they could also know the main issue with the particular model (Shivali, 2016). Samsung wanted the target audience to trust the brand. That is why; they identified the issue and announced it. They created 8 point battery testing system which is done to assure customers about the commitment of Samsung for its customers. Samsung apologized to its customers and promised them to have a strong comeback soon (Samsung Newsroom, 2016). Figure 2: Samsung message to the customers Source: Sylvia (2017) Samsung has tried to make every possible effort so that it can establish a good communication with its customers and talk about the real issues behind the battery explosion cases. Samsung believed that this will reinstate the trust among the customers. They uploaded a video on You Tube for fulfilling the purpose but the campaign failed. Samsung should redesign its message and should float it on social media, its corporate website and also on TV commercials so that the approach of the message could increase (Sullivan, 2017). Social media has evolved over the years. It has great approach and has huge impact on the customers. Samsung should communicate that Safety of Consumers is at their foremost priority through TV commercials. They could also run a campaign where they could invite customers to provide their reviews. Listening to the customers has always been of help for the company. The company should kill the brand name Note so that the bad memories of the incident could be erased from the minds of consumers (Cheng, 2016). Samsung could recreate the magic of its brand by taking the above discussed steps. Also, to save the reputation of the company, it should it should invest in building better designs and on advertising. It has to show that the company is working to improve the faulty processes of quality. Samsung has already taken a bold move of recalling its handsets Note 7 which is a proactive step by the company (Dholakia, 2016). This should be promoted to show that the company cares for its custom ers no matter how much loss the company has to suffer because of this. References Cheng, R 2016, Galaxy Note 7, RIP. Samsung, you've got to rebuild the trust, Cnet.com. Dholakia, U M 2016, Why Samsungs Note 7 Crisis wont hurt its brand long term, Harvard Business Review. Griffiths, J Kamouni, S 2017, Why are Samsung Galaxy Note 7 phones exploding, was there a recall and whats wrong with the batteries?, The Sun. Samsung Newsroom, 2016, [Statement] Samsung Will Replace Current Note7 with New One, Samsung, Retrieved from https://news.samsung.com/global/statement-on-galaxy-note7. Shivali, 2016, Samsung blames manufacturing issues for exploding Galaxy Note 7 phones: Firm says battery cell 'had some flaws', Daily Mail. Spence, E 2016, Stop Using Galaxy Note 7, Samsung's Exploding Battery Nightmare Continues, Forbes. Sullivan, M 2017, The Galaxy Note 7 Explosion Findings Could Change How Samsung Makes Smartphones, Fast Company. Sylvia, G 2017, Samsung Mobile "Committed To Quality" - Tech Giant Releases Online Video Explaining What The Heck Happened With Those Batteries, AdStasher. Yumusak, T, Yilmaz, K G Gungordu, A 2016, Perceptual Maps of Smart Phones with Multi-Dimensional Scaling Analysis, International Journal of Research In Social Sciences.